Seeing the smart lock market grow like this, they have something to say

The data shows that the entire market had only a few hundred smart lock brands in 2015, and there were more than a thousand smart lock brands in 2016. The market has grown from a few dozen companies to more than a thousand companies nowadays. It is spectacular.

With the development of smart homes in recent years, smart locks have also been pushed to the “spirit of the cusp” and participating companies have already exceeded 1,000. In 2017, the fingerprint lock market will usher in even greater outbreaks. What do you think of the company's employees working in the soil?

Product Manager of Hangzhou Fluorite Network Co., Ltd. Wen Xingshuang

市场 Large market demand at B/C

The two major markets for fingerprint locks are B-end real estate, hotel-style apartment market and C-end home market.

In the B-side market, currently there are more than 70 million rental units and more than 60 million sets of office space for offices in the country, coupled with a huge hotel market, these B-side markets have a strong market demand for smart fingerprint locks; in the C-side home market There are more than 400 million households in the country. Nearly 98% of households will have the need to upgrade from traditional mechanical locks to smart fingerprint locks. The fingerprint lock market will be a blue sea.

Zhong Jian Wisdom China Regional Security Division Marketing Manager Ye Sheng

☛ is the future direction of development, but has not yet formed a mainstream consumer market

Although intelligent access control is the main direction for the development of access control in the future, intelligent products are difficult to popularize quickly. On the one hand, there is a lack of unified equipment communication protocol technology standards. The diversity and incompatibility of standards in the industry lead to inability of different products. To achieve interconnection and interaction; the other is the high price of such products, it is difficult for users to accept.

Another problem is that, especially with the application of Internet access control, the current end users with the highest usage rate are basically concentrated in the middle-aged and elderly groups. Their application of smart phones is still relatively unfamiliar or unwilling to accept these new things; Although end-users of the generation are happy to accept these new technology products, they have not yet formed a mainstream consumer market.

Chairman and President of Dschmann Electromechanical (China) Co., Ltd. Zhu Zhiling

核心 Core security needs shape brand value

As the Internet of things and smart homes are surging, the concept of smart life has gradually entered people's lives. In smart home systems, smart door locks have unique application scenarios and integration space. The scene of entering the home is very critical. It is a connection point between the outside world and the home. In the scene switching process, the smart lock plays a very important role.

For smart locks, the user's core focus is safety and convenience, where safety is the user's basic needs and convenience is the user's value-added needs. The security problem is the basic point of the user's main decision. The smart lock product can only be listed as an option by the user on the premise of satisfying the security requirement. The convenience based on the security requirement is the core selling point of the intelligent door lock.

Spotted Cat Chairman Wu Taibing

☛ C-side market is an underrated blue sea

Currently, the smart lock market is mainly divided into To B (corporate market) and To C (consumer market). To B is mainly a manufacturer and a house developer who join together to put smart home products into real estate, and the main product is pre-installed. The market; ToC through e-commerce and other channels directly to end-users, from the long-term perspective, with the property market once again heating up, 90 and gradually become the main purchasing power of society, the concept of intelligence will quickly spread. By then, the C-end market will take shape, so it can be said that the C-side market is a blue sea market that is seriously underestimated!

Yunding Technology CEO Chen Bin

☛ Smart door lock coverage will increase

Like the refrigerator TV in our home, smart door locks are purchased at high frequency, but they are used at high frequencies. Haier and Gree in the home appliance sector have developed very well in such markets, and locks are available for one year. With 100 million shipments, as long as smart door locks account for 20%, it will be a very large market. With the further development of modernization, the proportion of smart door locks will continue to increase, just as South Korea currently reaches 100%. Seventy to eighty coverage.

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