The market value of smart locks will reach $122 billion in 2022

HC Security Network News In 2016, the market share of smart locks in mainland China was 3%. Compared with 50% in Europe and America and 80% in Japan and South Korea, although there is a huge gap, it has been remarkable through the joint efforts of upstream and downstream enterprises in the smart lock industry. The shortcomings in technology and technology have been improved, and industry colleagues are continuing to promote the market penetration of smart locks. It is expected that the market share of smart locks in 2017 will achieve large-scale development.

According to a report released by the market research company "MarketsAndMarkets", the global smart home market will reach $122 billion in 2022, and the average annual growth rate for 2016-2022 is 14%. According to relevant data analysis, the scale of China's smart home market will reach 180 billion yuan by 2018. And with the development of domestic Internet of Things technology, the smart home market is surging, consumers' understanding of smart life is deepened, and the corresponding consumption concept is gradually formed. The C-end market is experiencing an explosion. Smart home products include lighting, security, heating, air conditioning, entertainment, medical care, kitchen supplies and more. As a smart home entry-level product, the smart door lock industry has become the first choice for major industry giants and investment institutions.

According to the forward-looking industrial research institute "China's smart home equipment industry market prospects and investment report" data show that in 2016 China's lock industry output value reached 80 billion, intelligent door lock output value of 8 billion, annual growth rate of more than 40%. In 2015, there were only a few hundred smart door lock brands on the market, and by 2016, the overall explosion trend appeared, and there was a situation of “thousands of door locks and surges”.

According to relevant surveys, China’s smart lock installation rate is extremely low, and it is estimated that 100 billion yuan can be tapped into the market. Compared with other countries, the penetration rate of smart locks in Europe and the United States has reached 50%, and the number of Japanese and Korean homes has exceeded 70%. The installation rate of smart locks in China is still less than 3%, which means that the explosion of the smart door lock C is only a matter of time.

The 2015-2017 Baidu Index (search index, media index) shows that before 2015, “the smart door lock has almost no search volume, and it began to surge after June 2015. The fourth quarter of 2016 showed an explosive trend. After that, the search index presented The relatively stable state indicates that the promotion of smart door locks in the market continues to increase, and a good consumer information cognition is formed. As an entry-level product for smart homes, 2017 smart door locks are expected to usher in a full-scale first year of consumption. The market is expected to achieve annual growth of tens of billions.

2015-2017 "Smart Door Lock" Baidu Index

The heat of intelligent door locks can be clearly seen through the capital market capitalization. In 2016, Ola just received an investment of 3.8 million yuan in angels, and Guojia received nearly 400 million yuan of round-the-clock financing. In 2017, Yunding Technology announced that it has completed the 51 million RMB B+ round financing of Harvest Investment and Red Star Macalline. The total amount of financing in the previous three rounds reached tens of millions. In addition, other brands of smart door lock brands have also received investment from relevant investment institutions, such as Deschman, which received a round of financing of RMB 123 million. With the further development of the smart home market and the continuous warming of the smart door lock market, it is expected that more capital will enter in the future to stimulate market development.

Zhitouhui believes that the hot promotion of the smart home concept has warmed up for the development of smart door locks. The accumulation of channels in the B-end market and the popularization of the C-side smart lock consumption concept have laid a good foundation for the entry of the smart door lock into the high-speed development period. It is imperative to create several core competitiveness of products, channels, services and brands.

Editor in charge: Zhang Zequn

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