How will advertising machines benefit from the rise of the mobile Internet?

At the beginning of this year, the Ministry of Industry and Information Technology issued FDD-LTE licenses to China Telecom and China Unicom. So far, the three major operators in China have owned 4G licenses. It is foreseeable that in 2015, the promotion of 4G networks by operators will make the domestic mobile Internet enter a new era. As an emerging digital advertising tool based on the network, the combination of advertising machines and mobile devices and mobile Internet has become the trend of the times. Then, as a new type of publicity and display tool, how will the advertising machine benefit from this rising mobile Internet? Now let the domestic leading commercial video solution provider Bao Qianli answer them one by one.

The perfect combination of T-type advertising machine and the Internet
Advertising machine stepping into the development stage

In 2014, the active integration with mobile Internet has become a recognized trend in the advertising machine industry. However, in view of the initialization of 4G networks, the mobilization of advertising machines is still in the promotion stage of concept promotion, and truly intelligent products. Did not appear. However, today's 4G network is fully open. In 2015, the advertising machine for mobile applications will be truly in the stage of use. At this stage, it can be reflected in the operation mode of the advertising machine.

As a new generation of communication technology, 4G has the characteristics of fast network speed, short delay time and low flow rate. These features will greatly enhance the application of advertising machines. For example, Baojili's mobile large computer TV advertising machine fully combines the mobile interactive network, which can monitor and control anytime and anywhere, including content update and effect monitoring, to better meet the application needs of its 7x24 hours operation. Relying on the mobile Internet, Baoqili LCD advertising machine can be combined with personal mobile terminals, so that today's trend technology is more closely connected with ordinary users, and the needs of the audience can be quickly feedback to the manufacturers, ensuring the relationship between manufacturers and users. The positive interaction has effectively promoted the intelligent development of the business.

Bao Qianli mobile large computer TV advertising machine
Mobile e-commerce promotes new development of advertising machines

For advertising companies, the retail industry has always been the focus of attention. However, so far, the development of this market is very limited, an important reason is that the application of LCD advertising can not bring immediate results to retail owners. The effect, so that the value of the business is questioned, so it has always been in a state of wait and see. Nowadays, the rise of mobile Internet has driven the development of mobile e-commerce, and it is expected to break this market deadlock in the future.

With the prevalence of 4G and the popularity of smart phones, mobile e-commerce has grown rapidly, and advertising machines have also developed in the retail industry. It is no longer a promotion of marketing information, but a bridge between online and offline. The realization of online and offline mutual drainage, bringing real results to the retail industry, with the performance, the enthusiasm of retail manufacturers will naturally increase.

In general, driven by the tide of social information, advertising machines naturally cannot ignore the rising mobile Internet. Starting with the maturity of 4G applications, mobile LCD advertising machines will be innovative in terms of mode and management, and are no longer limited to hardware devices, but also focus on innovation of overall solutions. Bao Qianli believes that this will Providing more creative space for advertising machine manufacturers can largely alleviate the increasingly prominent homogenization of products. The article is from LCD advertising machine http://

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