Create a century-old brand, anti-unfair competition

Lin Gang, general manager of Dongguan Dingshuo Abrasives Co., Ltd.

After witnessing the development of the industry over the past few years, I feel that everyone has little understanding of brand marketing, thinking that it can be based on the market through simple price competition. In fact, this is a misunderstanding! We see that the establishment of the international brand for a hundred years depends on stable quality, win-win cooperation with distributors, service to end customers and continuous research and development of new products and new technologies to win the market. The price of domestic grinding products is competitive today. The low-priced domestic brands have not completely replaced foreign products. It is fully proved that the century-old brand will not be replaced by low-priced and inferior products! The result has led to disorderly competition in the industry, product quality can not be stable, product standards are varied, so that end customers are at a loss, sustainable development of domestic brands is difficult to sustain, brand reputation has plummeted! This is a vicious circle. With the upgrading of China's manufacturing industry, more and more companies need products that can rival international brands. We are in such an era and we must grasp them as soon as possible! After nearly three years of development and practice, Dingshuo has strengthened its confidence in brand creation. Now it has begun to enter the international market. We are determined to become a world-renowned industrial scouring pad manufacturer. We are willing to share the concept and experience of brand building with our peers.

We hope that the association will play a role in actively guiding the industry out of the misunderstanding and supporting the establishment of a century-old brand enterprise in the industry. For companies with malicious low-price unfair competition, the joint-brand enterprises will resist the unfair competition: up-to-date, including media propaganda, price alliances, and industry quality report announcements.

Regarding industry standards, I believe that no rules are not square. Including the establishment of product standards and safety standards, we believe that it is a top priority. Colleagues may often encounter such a situation, in the face of customer complaints about product quality, production companies and end customers can not be identified by a unified industry standard. The result is also that the industry's bad products can be mixed, further making the unfair competition have the opportunity to drill. Therefore, we call on the association to play its full role and organize the establishment of industry standards as soon as possible, so that third-party testing organizations regularly test the products of various production enterprises (especially those that are not competing) according to industry standards, and regularly publish the test results to make the brand Enterprises really get the industry and society affirmation, so that those who are not competing for competition are exposed in time. Thereby establishing a positive image of the industry and helping brand companies have a fair reputation! I think the development of industry standards is a top priority!