The main market analysis of domestic fingerprint lock sales

With the continuous improvement of market demand, more channels are needed to facilitate the purchase of customers. Fingerprint locks have entered the e-commerce field last year, breaking the long-term sales model of intelligent fingerprint locks, and allowing smart fingerprint locks to be further sold. Broadening, at the same time, let all smart fingerprint lock companies recognize the advantages of e-commerce and its enormous potential for development.

Unlike the situation in which e-commerce in apparel, jewelry, and home appliances cut down on physical sales, the development of smart-fingerprint e-commerce not only did not reduce the sales of physical stores, but also greatly increased the sales of physical stores.

国内指纹锁销售的主力市场分析

Based on the sales data of several famous fingerprint lock enterprise physical stores, the sales volume of fingerprint store industry nationwide physical stores has greatly improved last year, among which Shanghai has become the fastest growing area for offline retail sales growth with nearly 70% increase, followed by In Beijing and Zhejiang provinces, the increase was over 50%, followed by Chongqing and Guangzhou, and the increase was over 30%. It can be seen from this that the retail volume of smart fingerprint lock offline has not only failed to meet the requirements of e-commerce, but has also been given more development opportunities due to the development of e-commerce.

Smart fingerprint locks as home security products, its security and professionalism is very important. In order to ensure the security of products, many customers will first understand the fingerprint lock in the network, and then go to the offline store to conduct on-site experience, thus bringing positive traffic and sales to the store. At the same time, smart fingerprint locks require professionals to install talent to ensure their safety, and offline stores have a good after-sales service resources, but also the background of e-commerce after-sales service. Therefore, the customer is more inclined to purchase into the physical store to ensure a more secure and reliable after-sales service.

At the same time, experts in the fingerprint lock industry pointed out that cities with high smart fingerprint lock occupancy rates are mostly scattered in first-tier cities and key second-tier cities. These regions have strong ability to receive new things because of their rapid economic development, high level of consumption. The smart fingerprint lock as a high-tech product, its intelligence, convenience and many other advantages are in line with the living needs of such people, so under the promotion of e-commerce, these areas have become the main market for fingerprint lock sales.

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