It is said that in 2017, the keyword in the security field is the fastest, and it is not a "smart lock". As one of the hottest markets in 2017 so far, smart locks occupy the world in terms of market volume, development environment, and technological breakthroughs. 2017 will be a year of explosive growth in the smart lock market and a year of intense competition in the smart market.
So what is the reason behind the rise of smart locks? Is the explosion of smart locks a virtual fire? What will happen to the future development trend? Let's take a look at how Ms. Liu Yanling, the security technology research institute of Anlangjie Security Technology (China) Co., Ltd., thinks about the rapid explosion of smart locks.
What do you think about the phenomenon of the smart lock market booming in 2017? What do you think is the cause of the smart lock market booming?
Liu Yanling: The rapid development of the smart lock market and the rapid development of smart homes are inseparable.
At present, the concept of smart living has gradually formed in the minds of consumers, and home intelligence is the trend of the times. Smart lock, as the entrance to the smart home, is a core component of the smart home security system. With the development of the smart home market, the market potential of smart locks will be continuously released, and will continue to maintain rapid growth in 2017, ushered in an outbreak.
There are several reasons for the explosion of the smart lock market:
First, the door lock belongs to the just-needed product, which is the most important part of family security. While the smart lock realizes the safety of the mechanical door lock, it also provides great convenience for the user, enabling the user to quickly unlock the lock through various methods such as fingerprint, password, proximity card, iris, and mobile app. Safety and convenience make it extremely possible for smart locks to replace traditional mechanical door locks.
Second, government policy traction and corporate operations, smart fingerprint lock market entered a rapid growth track
The government is constantly promoting innovation to drive economic growth, encouraging state-owned and private enterprises to enter the development of smart technology, and actively leading the development of smart life, smart cities and smart houses. For the smart home, the link in the "question" is naturally It also received a more relaxed development environment and policy support.
Third, smart lock enterprise collaboration Smart home industry has been committed to the audience's life philosophy and living habits, plus the Internet and the Internet of Things are developing in depth, the development of many hardware system integration platforms, and the smart lock itself is constantly iterative improvement For example, Syracuse Smart Lock has continuously introduced new smart locks, from three-in-one to four-in-one, to Bluetooth, and smart home interconnection, etc., constantly introducing new features that meet customer needs and improve user experience. Together, promote the market acceptance of smart locks.
What do you think is the most important market for smart locks? How big is the market?
Liu Yanling: The smart lock B2B market is mainly in the hotels, apartments and other rental housing markets that have reached 80 million market capacity. These markets have large demand, stable channels and rapid growth; while the B2C market mainly refers to the household smart lock market), the market volume far exceeds the B2B market, but the market is highly dispersed, and it still needs market education and promotion.
According to an industry research data, more than 80% of China's more than 400 million urban households are interested in upgrading traditional door locks to smart locks. The current smart lock market is still developing rapidly with a double-digit annual average market growth rate. As the property market rises again and the post-95 marriage and marriage boom is approaching, the consumption habits of new home decoration and smart lock installation are gradually becoming popular, and the market size of smart locks will be Will continue to expand.
What do you think is the market development trend of the smart lock market in the next 3 to 5 years?
Liu Yanling: In terms of function, the electronic lock tends to be connected to the Internet through the network. It can be connected to the remote control with the mobile phone app to lock, unlock, and record the corresponding up and unlock status. If there is a thief, you can automatically take a photo alarm; you can send a temporary electronic key to the cleaning staff at the door.
In addition to the Internet control, it can also be automatically unlocked by the user's mobile phone NFC near field communication function, Bluetooth function; or manually unlocked by the keyboard input password function and fingerprint recognition function on the door lock.
After the electronic lock is intelligent, it is expected to become one of the main entrances for smart office and smart home. At present, the electronic lock and smart home life are not very close, but in the future, the intelligent electronic lock will be expected to assume the role of intelligent interactive interface, control the home air conditioning, lighting, alarm system, etc., not only to make life more convenient, but also reduce energy waste.
In the face of the hot smart lock market, what is your plan? What is the current result?
Liu Yanling: At the moment, smart locks are supported by funds from many industry people. Technological breakthroughs and product iterations have gradually matured the market. It is expected that 2017 will be a period of smart lock market explosion, and many investments will turn to smart locks.
Faced with the smart lock industry, Anlangjie will continue to promote the development of smart locks from both the project side and the retail side, and combine offline retail stores across the country and online Tmall, Jingdong and Amazon online. The platform meets the ever-changing needs of customers.
At present, for the linkage of smart locks and smart homes, Anlangjie's strategic brand, Sileqi, is the first smart lock manufacturer to carry out strategic cooperation with Apple's HomeKit platform. Now users in mainland China can be in specific Applestore retail stores. See the display of the Syracuse electronic lock, and use the Siri software of the Apple mobile phone to voice-activate the smart door lock with the SchlageSense series of the Syracuse, and enjoy the convenience and coolness of opening the door; in addition, Syrac is also the smart of Amazon. A strategic partner for lock products, users can use the Amazon Alexa voice to open the Schleuge ConnectTM series of smart door locks.
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