New trend in the furniture market: creativity creates value

 

Compared with the blind and heavy material design of the furniture market in previous years, as the furniture market itself has undergone fission in recent years, the exquisitely designed and fashionable log furniture has steadily increased in the status and value of people's minds. On the contrary, traditional furniture that lacks creativity, even if the material is golden and expensive like mahogany, is still unable to escape the fate of being despised by consumers.

 

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Comparing Guangfo and Foshan, it is found that furniture companies in Foshan generally pay more attention to materials, but don't pay much attention to style innovation, and rarely innovate. Especially for mahogany furniture, the more traditional the workmanship, the more annoying the lock, and the higher the value. On the contrary, Guangzhou's furniture companies put more emphasis on style innovation, focusing on meeting the preferences and needs of modern people, and greatly increasing the design value.

The same is the mahogany furniture , it is not surprising that the market price in Guangzhou is more than double that of Foshan. Even if some are not expensive mahogany, as long as the design is creative, it will also double in value. A brand of ebony wood cut-out low-end coffee table with the size of a basin is priced at up to 5,000 yuan / piece. The chaise longue and butterfly chair, which have won design awards, are priced at 12,600 to 16,500 yuan. The ebony wooden pebble coffee table placed at the door of the brand is priced at 230,000 yuan, which is more expensive than the traditional mahogany coffee table.

 

Last year there was furniture Foshan boss, a friend reportedly gave out a set of ten sets of red wood sofa $ 100,000 friendship price, but the style is too old friends too, and later spent more than 200,000 yuan in Guangzhou to buy the same The eleven-piece set of materials is more than doubled in price, but this friend likes its fashionable style, incorporating many modern elements, which is more in line with his preferences. Another buyer who wanted to buy ordinary log furniture, after comparing the brands of Guangzhou and Foshan, finally chose a brand from Guangzhou. The material is not as good as that of Foshan. The price is more expensive, but the style is better. Suitable for this buyer's taste.

 

"The log furniture should be faced at home all day, and it will not be thrown away in a few years. In addition to practicality, it is more necessary to consider whether the style meets your own preferences." A furniture designer said that in fact, the market price balance , Has begun to lean from the heavy materials to the creative side, with "creativity to create value", has gradually appeared in the market price. I believe that with the improvement of people's living taste and aesthetic taste, the trend direction and values ​​of buying furniture in the future will also change accordingly. (Editor: Peter)

 

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