When we are worried about the implementation of the national real estate control policy, the ceramic sanitary market has repeatedly hit the industry market in the past two years is not as good as a year. In fact, the entire Taowei industry is experiencing a period of transition in markets, industries, and marketing models.
In addition to the rapid expansion of outlets, the production of waves and whales is also being optimized and expanded. To this end, the reporter tried to walk closer to the whale bathroom and learned from Ms. Yang Hong, the director of the market.
In an interview with reporters, Ms. Yang Hong once mentioned that the building materials industry is affected by the regulation of the real estate market. It is also a test for the comprehensive capabilities of enterprises. In the case of a bad environment, it is more important for enterprises to repair their internal strength. At the same time, she also stated that the whales often have unexpected superman achievements in adversity because of the forward-looking nature of the whales sanitary ware and the continuous increase of investment in product research and development, while constantly optimizing the internal management of enterprises and enhancing staff training. The whale brand has been promoted in both product and internal management.
E-commerce is an important development direction this year. The competition in the ceramic sanitary ware industry is becoming increasingly fierce. As companies must change their original ideas and diversify their sales channels. For most of today's pottery companies, we are embarking on e-commerce and exploring online and offline marketing models. We can easily see that the development of e-commerce allows companies to further promote the brand and expand outlets, thereby winning more. Huge profit.
And look at Wal-Mart was founded in 1950, the global sales of 400 billion US dollars in 1991, Taobao was established in 2003, in 2010 up to 400 billion yuan***. Looking at the growth rate, Taobao completed Wal-Mart's 40-year sales in 7 years. In 2007, the development trend of China's e-commerce has gradually begun to scale. Today, e-commerce is no longer a trend, but an actual sales channel that has come to the side.
However, unlike many fast-moving consumer goods, sanitary ware products need to have high transportation costs, after-sales services, online and offline distributor conflicts of interest, etc. to develop e-commerce. The e-commerce as an important development direction of the wave whale bathroom this year, Ms. Yang Hong said that winning the dealer's support and even cooperation is the premise to develop e-commerce. Not sanitary companies are more cautious about e-commerce, and they are mainly worried that online channels will harm the interests of real agents through low-cost advantages, that is, online channels will have an impact on offline channels. At present, the e-commerce of Wave Whale Bathroom is still in its initial stage of development. Wave Whale Bathroom will be fully responsible for the development of the Internet market, through the combination of online and physical marketing, take the online purchase line inspection mode, and at the same time distribute most of the benefits to Dealers around the country.
Wave Whale Bathroom has enjoyed a high reputation both at home and abroad since 1994, and it has also maintained a good reputation among consumers. The development of e-commerce will inevitably become an insurmountable model in the new era. This is an opportunity for development. While maintaining the original traditional channels, it can also better open all types of invisible channels.
The speed and coverage rate of microblogging marketing is still very high in the development of online communications. In terms of the speed of historical media coverage globally, it takes 38 years for radios, 16 years for computers, 13 years for televisions, and 10 years for cable TVs. The network only takes 4 years. In the history, no media has reached such a fast rate of popularity. Today, the promotion and use of Weibo has made unprecedented breakthroughs in the speed of information dissemination, including the immediate release of information, real-time forwarding and commentary. Its dissemination characteristics have been favored by many enterprises and become a new front for companies to enter the network marketing.
The most important feature of Weibo is its low cost and fast spread. But the premise is that the content you send must have value, will be noticed and forwarded, as long as there are hot topics and news, it can bring you a lot of user attention. In Weibo, everyone is a media. Everyone has their own opinions. When groups with common topics are brought together, this is the cohesion of users.
The wave whale bathroom opened its corporate microblog in January 2011 and has so far had 11811 fans. In the use of microblogging for corporate promotion and promotion, Ms. Yang said that in order to combine the company's status and characteristics to write a microblogging marketing program, content development, event planning and microblogging interaction. Although the current successful wave of Weibo marketing cases is not yet available, the next wave of whales will combine microblogging with brand promotion and activities. At present, more attention is paid to the interests of netizens in the use of microblogging. When there are netizens @ surf whales and questions about the whales' products, the whales' staff members have given a reply in the first place.
In addition, Ms. Yang Hong also pointed out that the effect of Weibo marketing is not physical money. It is a word of mouth and a brand image. The long-term influence it brings is very great. However, at present, microblogging marketing is still developing in people's constant exploration. Only one's own practice is the best way to test and learn microblogging marketing.
When Weibo was used by more and more people, we saw that many companies are trying to promote and market Weibo. In fact, this is an emerging model that caters to contemporary consumer demand. It is also a useful attempt for businesses. Perhaps microblogging marketing is still in the groping phase, but the advantages of Weibo's word of mouth can bring about a huge impact in the minds of consumers. This is a new model effect of modern marketing. Because the user’s appeal is always first, when most users are accustomed to focusing on an application tool, the value brought by such a tool is highlighted. If the opportunity brought by this model can be reasonably applied, then Naturally, companies are an emerging opportunity to increase their brand influence.
Perhaps the current market environment of the industry is not very satisfactory. Various companies are also making efforts to strengthen corporate culture construction and brand promotion, and make breakthrough attempts in marketing model innovation. Although the development of the “online+offline model†still requires continuous practice and exploration by various companies, we believe that after experiencing the irritability period of this industrial transformation, the Taowei industry will enter a new era of development.
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