This summer's clothing market prices are firm

In previous years, in early July, whether the summer or the old style, the discounts have begun to be released, but the situation has changed this year. Newly-listed summer clothes are rarely discounted, and some consumers have high prices and prices for certain branded clothes. Firmly shook his head.

“There is no discount? It's expensive!” Mr. Wu has come to a well-known sports brand clothing store in the Lion City International Plaza a few days ago, fancy a T-shirt with a price of 298 yuan. “There is no discount. There is no arrangement for discount clothing from the summer clothing market.” The clerk told Mr. Wu that the new summer clothing discount may have to wait until the end of July or early August, and to be sure, the discount rate is not as good as it used to be, “Feeling this summer Costumes are more expensive than in previous years. At this time in previous years, there were usually sales of '100 yuan and 3 T-shirts'. This year it was difficult to see such 'jumping prices'. "Before, why not this year? Li Guangming, a brand apparel lions agent, explained the story.

According to reports, at the end of last year, the brand's spring and summer orders, the company's marketing director directly stated that the price of clothing in spring and summer this year compared to last year, ranging from 15% to 25% increase, which also means distribution Compared with last year, Shang Nahuo paid an extra 15% to 25% of its expenses, "mainly because cotton prices rose sharply." The prices of raw materials such as cotton yarn and cotton cloth, which are most closely linked with garments, naturally rise, as a textile and apparel center, Shishi. Most of the textile companies have been affected. According to the latest data, the price of cotton fabrics has increased by 20% to 30% from the beginning of the year. Taking the domestic spot price of 328 cotton of 18,418 yuan/ton as an example, the increase has reached as high as 42%. “If we still follow the sales prices and discounts of last year, we will certainly lose money.” Li Guangming said that the homogenization of competition in the apparel industry has intensified today. Everyone knows that the “kill” outside the quality is the price, and this price will self-adjust according to the changes in the market. “Not that we don’t want small profits or oversells, nor is it that these garment companies have formed an alliance of interests. The key is the entire market so far. The price is stronger than in previous years."

In the next two or three months, the new autumn and winter will be listed. What will be the selling price? "Now it is not easy to judge, personally think that prices will rise." Mr. Ma, a senior sales manager of the city's clothing company, believes that in 2009 the country's cotton production fell year-on-year, and Xinjiang and other major cotton producing areas due to disasters, production, India and other cotton exporting countries Unfavorable factors such as the suspension of exports will continue to boost cotton yarn and increase the price of cotton cloth in the second half of the year. After the autumn and winter clothing enters the terminal store, the price designation will increase.