The commissioning of the US Chongqing Industrial Park will become a watershed in the development of the domestic air-conditioning industry. Midea's central air-conditioning will build a leading edge by taking a leap in core competitiveness, and the US group will move toward greater development.
Fang Hongbo, president of Midea Refrigeration Appliance Group, said in an interview that the competition in manufacturing depends on the advantages brought by the core competitiveness, including the total production cost, service network, technology research and development and other advantages. After the commissioning of the US Chongqing Industrial Park, the foreign leading technology has been localized in application, and the products that are more in line with China's national conditions provide consumers with quality and personal services.
In addition, the breakthrough in foreign technology monopoly directly leads to a decline in total production costs, which has a more rational cost advantage in the face of international brands. From then on, more than 80% of domestic large-scale central air-conditioning technology will be made available by foreign manufacturers. On the other hand, Midea Central Air Conditioning has 35 product management centers and more than 70 regional offices across the country. It is the most powerful marketing, technical service and accessory service network in China. At the same time, the product development system is also equipped with a national enterprise research center. The commissioning of Chongqing Industrial Park has made Chongqing GM's advantages in technology and talents fully integrated with Midea Group's advantages in management, mechanism, capital and marketing. Under the strong alliance, the core competitiveness of Midea's central air-conditioning has leapfrogged. Upgrade.
It is understood that after the Chongqing Industrial Park is put into production, Midea has two central air-conditioning manufacturing bases in Shunde and Chongqing, Guangdong. The Shunde base in Guangdong mainly produces commercial central air-conditioning, home central air-conditioning and other products with an annual production capacity of more than 3 billion. The Chongqing Industrial Park will produce large-scale central air conditioners, mainly centrifugal units, screw units and air-cooled heat pump units. According to the Group's strategic development plan, Midea will transform Chongqing Industrial Park into the largest central air-conditioning R&D center and production base in China, and will have an output value of over RMB 5 billion in three to five years, and the output value of supporting industries in the surrounding areas will reach over RMB 2 billion. Large home appliance and electromechanical equipment manufacturing base.
According to reports, there are hundreds of regular central air-conditioning production enterprises in China, with a market capacity of nearly 20 billion; the total capacity of the central air-conditioning market will reach 50 billion yuan by 2010. Experts analyzed that with the breakout of the monopoly of domestic brand core technology and the introduction of relevant national normative standards, the domestic market is gradually moving toward normative maturity, entering a transition period from blind worship to rational consumption.
The appearance of the home air conditioner is mainly reflected in the change of the panel of the indoor unit. Now, walking into the air-conditioned sales area of ​​any appliance store, the diverse and colorful air-conditioning panels are dazzling. As a major category of traditional white goods, household air conditioners are undergoing a transformation and subversion of the original appearance. However, the change of the air conditioner indoor unit panel is not only the development of several sets of grinding tools and the application of several colors, it involves the indoor air duct design of the household air conditioner, the evaporator folding type and other technical requirements; It’s just a change in the appearance of the product, and it has also gone through a long history.
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