Rolls-Royce "Phantom" car alloy frame unveiled in Guangzhou
Rolls-Royce Motors displayed the aluminum frame used in the Mirage car series in the Guangzhou showroom. This is the first time that Rolls-Royce’s aluminum frame has made its debut in China.
Ms. Zheng Jinlan, General Manager of Rolls-Royce Motors Greater China, said: “The aluminum frame adopted by Rolls-Royce Motor’s Phantom is an outstanding research achievement in automotive design, which will not only help Rolls-Royce develop a new generation of cars. The car system also provides a solid foundation for the development of future car models, including a four-seat, two-door open-top sedan that is expected and expected to be available next year."
More recently, the unique design of the frame is considered to be an important part of the Rolls-Royce 101EX experimental vehicle. The experimental vehicles were exhibited in Hong Kong for the first time in May of this year, and were unveiled at the 2006 Beijing International Auto Show for the first time in mid-November.
As the relatively large volume of similar frames manufactured by the automobile industry over the years, the "phantom" aluminum alloy frame can be said to be a special masterpiece of engineering technology. The lightweight frame greatly enhances the "phantom" performance and energy efficiency. The hard and durable material and construction significantly increase the safety and comfort of driving. The highly rigid frame is an essential element to block noise and reduce body vibrations, and it also enables the insider to enjoy an ultra-quiet experience.
Since its introduction to the world in 2003, the "Phantom" series has been well-received by all walks of life. In 2005, sales throughout the year have created Rolls-Royce's sales record for 15 years. Just last week, Rolls-Royce Motors officially handed over 14 new extended editions of “Phantom†to the Peninsula Hotel in Hong Kong. This is a relatively large single order for the Rolls-Royce Phantom received over the years. It is also the record of the hotel’s eighth-time refresh order, which shows that the cooperation between the two parties has further deepened. In addition to a very short period of time, the Peninsula Hotel has been using Rolls-Royce cars to pick up guests since 1970.
This year, the sales volume of Rolls-Royce Motors in China has increased by more than 50 percentage points. This means that China will surpass Japan in this year and become the top market for Rolls-Royce Motors in the Asia-Pacific region, also in the global business. It is second only to the third largest market in North America and the United Kingdom.
Rolls-Royce Motors is actively expanding its business in China. The opening of distributors in Chengdu, Shenzhen and Hangzhou in 2007 will bring the total number of Rolls-Royce Motors dealers in Greater China to seven. At the same time, China has also become one of the markets that Rolls-Royce attaches importance to globally.
Next year, Rolls-Royce will add new members - Rolls-Royce Cabriolet. It will use the same lightweight and hard aluminum alloy structure as "Ghost", and it is easy to enter the spacious interior space through the front carriage door, so that four people can still sit comfortably. The car uses a V12 engine and has a displacement of 6.75 liters.
In addition, Rolls-Royce Motors also announced the start of a new series of research and development. The series is short compared with the "phantom" and is expected to come out in the next 4 years.
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