Since 2012, the sales of Guangdong Shunde Jialesi Coatings Co., Ltd. have been successful: Xi'an Store, Wenzhou Store, Hengyang Store, Guangzhou Store, Lanzhou Store, Nanchang Store, Nanyang Store, Yichang Store, Beihai Store, Haikou Store, etc. all over the country. At the Galleria store, the sales are all red. At the same time, the brand-opening of flagship stores such as Urumqi, Lishui and Taizhou stores has added unlimited power to the development of the brand. So far, in the first half of 2012, the Group's sales growth exceeded 30%, especially in Henan and Shandong, which has doubled its growth performance.
From the time of sales to the off-season, coincides with the continued downturn in the real estate industry, the company has turned against the trend and achieved such impressive results. This is inseparable from the efforts of all the marketing staff and dealers of the company. Mr. Luo Min, the executive general manager of the company, often said: “There is only the idea of ​​off-season, there is no market in the off-season!†It is precisely when the market is sluggish, it is better to lay out the layout. And seeking work. Whether it is the full line of performance, from the magnificent Xi'an meeting to the sensational new product promotion, to the top ten brands, national quality integrity companies and other honors, the company's brand building in the first half of 2012 A satisfactory answer was issued.
The sinking of sales channels is a new strategic choice for the company in 2012. According to the analysis of the board of directors, with the fierce competition in first-tier cities, the consumption levels of third- and fourth-tier cities are increasing and purchasing power is increasing. Third- and fourth-tier cities will be a great development opportunity for Jialeshi coatings.
Based on the product quality and new product research and development, the company's marketing focus has always adhered to Beijing, Guangzhou, Hangzhou, Changsha, Xi'an and other first- and second-tier cities, and achieved good results. However, due to various factors, it is always difficult to obtain a qualitative breakthrough. In recent years, the company has adjusted its marketing strategy and resolutely pursued the road of “urban encircling the city†and earnestly cultivated the market in the third and fourth grades. In the past two years, Luo, who is in charge of comprehensive marketing work, has been personally involved and has entered thousands of farms to understand the rural market and rural needs. From Yanqiao Township in Dayi County, Shaanxi Province, to Xidu Town in Hengyang, Hunan Province, to Yanghe Town in Suqian, the decision-making level of the company has spread all over China's third- and fourth-tier markets.
“The focus of sales has shifted from the previous first- and second-tier cities to the third- and fourth-tier markets, and gradually radiated to the vast rural market.†This is a clear strategic and tactical road map for the company. It can be seen that the final destination of the sales of the Jialeshi sales is the “county-level marketâ€!
And the main attack on the third and fourth-tier market, the product is the key. Earlier, Jialeshi Coatings launched a series of beautiful home garden wood paints and latex paints for the third and fourth grade markets. The products are low-carbon, environmentally friendly and cost-effective, and have won the recognition of customers and consumers in the national third- and fourth-tier markets. At the same time, the group company strengthened dealer support, launched more flexible and more favorable marketing policies and township standard materials, and gave profits to dealers. Therefore, more than a year ago, the Jiale Township specialty stores across the country have sprung up like mushrooms, which has become a great wonder in the Chinese coatings industry.
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