Internet news marketing helps ultra-hard materials companies expand their influence

With the rapid development of the Internet and the explosive expansion of the network economy, more and more enterprises are aware of the convenience and powerful influence of network information dissemination. Many enterprises have changed from one-way communication of traditional advertising coverage to advertising, Multi-latitude spreads such as news, forum blog speeches, and interactive activities. Because today's advertisements are pervasively flooded with various traditional media and online media, many audiences are more resistant to advertising. Under such circumstances, the network news marketing model has opened another new channel for enterprises to effectively disseminate information. Corporate news marketing is different from advertising marketing. Compared with advertising, it has a clear publicity campaign. News marketing is more moderate and plays a more lasting role. News marketing is presented in the form of news, through the dissemination of valuable hot information and industry information. At the same time, some information of the enterprise brand itself is also transmitted to the public. Because the news form is not easy to disgust the audience, the audience is more likely to read. At the same time, valuable corporate news is more likely to be actively collected and disseminated by various online media, thereby enabling Enterprise information presents nuclear fission-type radiation propagation, with greater impact and lower communication costs. China's largest super-hard materials industry website - China Superhard Materials Network, since its establishment in 2001, it has launched activities for recruiting correspondents for super-hard materials and related industries. It has cooperated with hundreds of companies in news marketing. The high-quality news of some enterprises has been included in Baidu by China Superhard Materials Network, and has been reprinted by many other related industry websites and comprehensive portals. It has obtained the widest possible dissemination effect at a low cost, and even many Internet users. Through the news information, we directly called the China Superhard Materials Network Information Department to express the demand for the purchase of enterprise products. China Superhard Materials Network also communicated for the first time, providing valuable information to the enterprise in time, and the news marketing of the website. The service has been recognized and supported by many companies. It should be noted that although the effect of news marketing cannot be as immediate as advertising, the effect of news marketing is long-lasting and has a stamina. In the long-term news marketing, the target audience gradually becomes familiar with the company and brand in the subtle. And not limited to the product itself, news marketing plays an irreplaceable role in enhancing the influence of corporate brands. In the Internet age, the information exchange of netizens is very rapid. While massive information brings business opportunities to enterprises, it often has information that is unfavorable to the corporate brand image. Enterprises actively participate in news marketing, on the one hand, they can understand the trend of network public opinion in time to do On the other hand, through the news marketing, the company has demonstrated a positive public relations attitude and, to a certain extent, functions to maintain and enhance the corporate brand image. Join the network news marketing team as soon as possible and enjoy the new marketing experience brought by the rapid development of the Internet. I believe that the company will be able to take a new step in marketing development.   

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