Export-to-domestic sales seize the domestic market floor companies to compete for innovation and development

The global financial crisis has caused domestic wood flooring companies to face difficulties. "China United Daily" reporter learned that in the case of a decline in export orders, export-oriented flooring companies have also begun to switch to the domestic market. Recently, the domestic wooden floor companies are deeply aware that whoever can maximize the market share in the country, who can be the last laugh in the crisis.

For the purpose of expanding domestic demand, Life Home Group CEO Liu Shuozhen believes that China has a vast market space, and the lack of it is never a demand, but an awareness and ability of the company to meet consumer demand.

Recently, the China Business Confederation released the "Top Ten Hot Outlooks for Chinese Business 2012" report. The first article of the “Top Ten Hot Spots” pointed out that it is more difficult for China to expand domestic consumption and maintain market stability in 2012. The report pointed out that the outlook for 2012, China's economic growth continues to decelerate is a foregone conclusion. Some circulation experts believe that due to the continuous deterioration of the debt crisis in Europe, it has been difficult for exports to make big moves. If both exports and investment growth rate decline, it will not only slow down the rate of economic growth, but will also have an adverse effect on the increase in employment and residents' income, thus constraining the realization of the goal of expanding domestic consumption.

However, people in the industry believe that in the next 20 years, China's real estate industry will still be a stable and growing industry. At the same time, China's existing buildings are still far from meeting rigid demand, and because of quality reasons, 50% of these existing housing will be demolished and rebuilt in the next 10-15 years.

It is understood that in the past year, thanks to the Chinese economy’s ebbing from the bottom, the production and consumption of the domestic wood and wood products markets have also achieved greater development. Various types of wood-based panels, flooring, furniture, and wooden doors have been achieved. With the growth of more than two digits, the imported logs and timber reached more than 55 million cubic meters, and the export of wood products reached a new high of 26 billion U.S. dollars, an increase of 30%. From the above, it can be seen that the domestic furniture and building materials market, represented by wooden floors, has a rapid development and great achievements, but it also faces many problems and difficulties in transition. Xu Min, the circulation industry promotion center of the Ministry of Commerce, stated that the increase and increase of costs will be an important issue faced by all industries, especially the circulation industry, during the “Twelfth Five-Year Plan” period, which will inevitably cause competition to become fierce and malignant. To solve this problem, it needs the initiative, change, adjustment and innovation of the company to complete.

Innovation to guide demand to create demand, is like Apple's Jobs, like, without market research can also understand the psychological needs of consumers market awareness.

In order to create demand, floor companies have racked their brains. It is understood that the family's products have broken the boundaries of traditional flooring products, entered the original territory of tiles, stone and other ground materials, and has produced a "floor" that can be installed on the walls and even on the ceiling.

Coincidentally, in order to drive product innovation, the iconic F4 standard is the world's most rigorous testing standard. It reduces the level of formaldehyde damage on the floor to the lowest value of the human body and wins consumer recognition from differentiation.

Liu Shuozhen's analysis of this point of view believes that innovating products and guiding demand are the basis for companies based on the market. The “combination of science and art” concept proposed by Life Home in 2010 has broken the constraints of materials, crafts, and other constraints on floor innovation. For example, the natural stone and alkyd resin used as raw materials for CASA's floor stone products have greatly reduced the weight of stone products, which is less than 10% of common materials, and its materials can be recycled. At present, the reason why living home products can open up the US market and at the same time produce antique products for the top US floor manufacturers is attributed to “China original”, which is to ensure that the products provided to each household are unique.

Wang Man, president of the China Forest Products Industry Association, said that through the artistic productization of floor products, the product has far exceeded its basic use value. At the same time, the flooring industry has become artistic and has a better development prospect.