Door and window corporate marketing should not be "following mentality"

The phenomenon of herdsmanship is common in everyday life and people have long been accustomed to it. However, in the window and door industry, many door and window companies are also likely to step into the “conformity” cycle in marketing, and follow the trend of imitating the phenomenon. For individuals, “herd” is understandable. However, it is a taboo for door and window companies.

In daily life, what people pursue is to seek safety and security. However, in order to be able to avoid risks as much as possible, it can bring about obvious psychological comfort. However, marketing is very different. In order for others to remember our brand, the effect of marketing is to be different and unique. If you copy someone, it's not marketing.

As we all know, the core job of marketing is to build a brand. If our brand does not have distinctive features, no unique demands, no other way to build a strategy, it is just a matter of course, it will always fall behind others, flooded in the never-ending days of the rolling flood.

Therefore, the construction of doors and windows brands should not be constrained, and marketing of doors and windows must not be congenial. However, looking at the current brand strategy of many doors and windows companies, you will find such a very obvious herd behavior -

Many doors and windows enterprises have no goals, no ideas, no ideas, and learn how to compose a number of slogans that cannot withstand the depth of scrutiny as their corporate culture.

Many doors and windows companies have no strategy, no measures, no plans, and see how others do it, they rely on squatters, and never consider the degree of fit and continuity.

Many of the doors and windows enterprises' propaganda do not analyze customer behavior, do not do a good job of market positioning, do not analyze the marketing object to determine the value appeal point, do not consider the needs and effects of publicity, just look at others to do road signs, he will do street signs, others choose He chooses buses for buses;

Many doors and windows enterprises do business, do not plan corporate strategies, do not investigate the market environment, do not specifically target marketing strategies, do not consider whether they match the strength of the company, but others do the leading role. , others do channel sinking he entered the secondary market ... ... Herd, and ultimately led to the poor marketing effect of these doors and windows companies, always suffer the result of counterproductive.

It is worth further reminding that these behaviors that are common in the business operations of doors and windows are not so much a herd mentality as it is because corporate decision makers are ignorant and naive about the nature of marketing. Therefore, they remind our decision makers. When wary of "herd mentality," it should be reminded that it should raise awareness of the nature of marketing and broaden its vision of business management.