Is there a "virtual high" phenomenon in the pricing of imported furniture? Is it reasonable to raise prices year by year? Is the price cut "for profit" or "catty"? If we say that buying domestic furniture is a "physical work", then buying imported furniture is definitely a "physical work." “The price is a bit messy, and sometimes people can't touch the law.†Miss Chen, who has had many experience in importing furniture, still lacks confidence in how to buy high-cost furniture. Miss Chen bluntly said that hundreds of thousands of dollars of furniture, bought and broken again good or bad is not hurt. However, tens of thousands of yuan of furniture, it is necessary to clear all concerns before the shot, only dare to save money. So how do you clear your buying concerns? In this issue, "Guangsha Times" will help consumers to touch the veins of imported furniture prices and help everyone to be a smart buyer. The price of imported furniture is 2 to 3 times higher than the “ex-factory priceâ€. Is it normal for an oceanic sofa with an ex-factory price of 10,000 yuan, and domestic sales of 40,000 yuan. Is there any price moisture in the middle? Mr. Guo fancy a imported leather sofa of 40,000 yuan. The shopping guide told him bluntly when recommending the product. The ex-factory price of this sofa is 10,000 yuan, and the current price has almost tripled. However, due to the cost of furniture from Europe to Beijing, Beijing's local operating costs have reached two or three times the ex-factory price. Therefore, they do not make much money by selling 40,000 yuan. In the face of this "cost-transparent" shopping guide, Mr. Guo was a little panicked. Is it that the “profiteering†products in the eyes of consumers have become “difficult householdsâ€? Is there still a “virtual high†phenomenon in the pricing of imported furniture? In this regard, Wang Lanyu, general manager of Super Comfort International Home, gave the answer: Imported furniture from “factory†to “sale†in China, at least the “cost, transportation, rent, labor†four major costs, these four levels are Imported products have to be the main cause of "high price." Wang Lanyu took the situation of his own brand as an example to help consumers calculate their accounts. He said that at least 20% of the value-added tax must be paid for each purchase (17% of the furniture value-added tax and about 3% of the freight VAT); domestic rents have grown rapidly in recent years, accounting for 30% of the selling price; The freight and labor costs at home and abroad probably account for about 15%. Therefore, imported furniture now wants to enter China for sale, the cost is not low, and the price is not low. The price increase of imported furniture 1 to 2 times a year is reasonable. Miss Chen also mentioned to reporters that the experience of purchasing in the past two years has told her that imported furniture will basically increase the price once or twice a year. Consumers are not sure whether the price range and frequency are reasonable. To this end, the author also "inquired the price" to some imported brands in the market. The facts show that: German Weiler's soft furniture has been fine-tuned at the end of last year. The price of Swedish DUX mattress has been raised by 10%-20% at the beginning of this year, and 5%-10% will be carried out in the middle of the year due to product series upgrade. The price adjustment... Imported furniture will appear "price adjustment tide" every year, is it reasonable? According to industry insiders, some of the unstable factors such as the original price adjustment and transportation loss are the "culprits" of the annual price increase of foreign furniture. Then, the “additional cost†generated by the manufacturer's annual price adjustment, will the merchants pay the consumers? In this regard, some people say: not necessarily, this is usually done by the agent himself. DUX mattress domestic agent Zhou Wei said that they will not include the increase in the price in advance, they will only adjust the price when the manufacturers increase the price; Lu Huanzhen, the president of Germany Marburg Wallpapers, also said that he is the agent of Germany Marburg, AGENA, Many high-end wallpapers and fabric brands such as JAKOB SCHLAEPFER will also carry out price adjustments from time to time. Usually, they will determine whether the domestic price increases according to the price adjustment of the manufacturers. If the manufacturers increase little, the domestic prices are basically unchanged. There is no price increase in the year.
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