On April 24th, 2014 International Home Design Trend Shenzhen Sharing Salon was held at the Xiangmihu Bauhinia Club in Shenzhen. The Milan Furniture Fair talked about the avant-garde of real estate, sharing the excitement from Milan, and seeing the visible and invisible people and things, products and ideas. Luo Cheng, Chairman of Meiya MPE Mattress, was invited to participate in the event, sharing the trend of Milan fashion from the perspective of furniture companies and exploring the future direction of Chinese design development. The most important thing is how to enter Milan as the owner of the "Sanyou" furniture company with real estate and factory in Italy. Luo Cheng, chairman of Meiya MPE mattress, said that he would go to Milan for vacation every year and watched for so many years. Every year, the exhibition will sigh the lack of Chinese furniture companies; especially in recent years, the Chinese style elements are popular in the world, and there are many Chinese elements in the Milan exhibition, but most of them are not the works of Chinese designers. How Chinese designers and Chinese design enter Milan is the biggest insight to “see Milanâ€. He believes that the reason is mainly because the Chinese furniture industry and Chinese designers have no way to achieve a "sinking" word. The so-called "sinking", from the perspective of entrepreneurs, is to "stand up", can not say that everything is only to the money, to more support and support our original designers, more to understand the end of the user What kind of products do you want? From the designer's point of view, you must also be "tolerant" and don't make quick success. In fact, China is not without good designers. Many Italian designers and furniture entrepreneurs especially appreciate China. Young designers, but most Chinese people are very biased, or have no design aesthetics. Chinese design can fully occupy Milan Week, just because it is too impetuous. At the same time, he also said that many of his European friends like Chinese style furniture very much, and even want to spend a lot of money to buy traditional furniture in the Ming and Qing Dynasties in China, so it is not that China is not well designed and is not suitable for entering the international market. It is because Chinese designers have not settled down. Let furniture become a culture rather than just an object. At the same time, when talking about the current difficulties in Chinese furniture design, Luo Cheng said that the most fundamental thing is that furniture is not treated as a culture; in his opinion, furniture actually Not only household items, but a culture; but the Chinese have turned this into a nouveau riche product. For example, he said that the current mahogany furniture is large and large, and the dragon is large, and everything is big. As a result, all the taste is lost. This is a destruction. You are not selling furniture, but just a piece of wood; and many industry people and the media have excessively speculated about the concept of cherishing wood such as huanghuali, which is actually wrong; furniture actually sells an art and sells a design. But in the country went to sell wood. Luo Cheng concluded that Chinese design always fails to go to the international stage because the international taste is Chinese, but the Chinese have become Chinese wood.
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