Thoughts on the Development Direction of China's Alarm Operation Service Market

After several years of development, China’s alarm operation service has evolved from a small branch of the original security industry to the mainstream of burglar alarms. The domestic alarm operation service has also evolved from the initial trial to the scale and intensification. . The market structure of alarm operation services has basically been established throughout the country, and even fierce competition in a small area has emerged.

From decentralized and disordered to centralized, large-scale competition At present, the number of companies engaged in alarm operation services in China is declining, but the number of customers and market size of services have increased significantly. The reason is that after preliminary competition and integration, micro-alarm operation service companies either fail because of their own poor management or they compete with more standardized alarm operation service companies and have to sell or integrate. The way of merger is to transfer equity and lose market qualification. The alarm operation service companies that survived mergers and acquisitions and integration have faced a series of new problems because of the increase in the number of customers, the expansion of the service market area, the change in the organizational structure, and the increase in the number of employees. Such as: how to conduct effective management, make the company more standardized and efficient operation, so that it can adapt to new market changes, and can mature.

At the same time, with the gradual opening of the alarm operation service market and the continuous expansion of the market size, more and more large-scale security equipment manufacturers and other industry giants have begun to enter the alarm operation service market, such as: Hikvision, Zhejiang Dahua, China Telecom, China Unicom and others. Although they are still at the start and try out stage, their starting point is high and they will quickly enter the role to be played. The entry of these companies will inevitably change the market competition pattern of alarm operation services. When these “foreign big names” identify the market positioning and business attributes of alarm operation services, it will set off a new wave of merger and acquisition. At the same time, the real-time intervention of the capital market will create a monopoly service organization in the alarm operation service market in China. From the perspective of the current market size and current industry status, regional monopolies will deepen the market for alarm services, promote and optimize them. Service features, speed up the official introduction of the alarm operation service standards and even legislation.

The new competitive landscape, new markets and management challenges, and alarm operation service companies that have gradually grown from strength to strength, are facing how to effectively integrate existing company and market customer resources, and how to deepen internal management. How to refine the requirements and management issues in terms of equipment, technology, and after sales. For example, through Chengdu's ideal line, Guangde Security has successfully acquired several county-level alarm operation service companies in the Chengdu area that have been developed using the “God eye” model. The new group has 10 alarm sub-branches and employs more than 300 people. The number of service customers exceeds 10,000, and the service market covers twelve counties and seven counties in Chengdu. Although the "eyes of the eye" model has been adopted, the running-in period is short in terms of management concepts and management models. However, there are still many difficulties in the deepening of corporate culture in implementing the head office's business strategy.

At present, for large-scale alarm operation service companies such as Guangde Security, which have developed from operations, is it necessary to establish a unified command center for the alarm center, or to continue to operate independently in the center, and whether to start the VI/CI system in a timely manner so that the company’s image and The business attributes are completely out of the shadow of the public security, and it is still in the exploratory stage that they are easy to establish their own brands and promote their influence. With the increase in the scale of the company and the increase in the number of customers, the internal and external fine management, how to introduce high-quality and high-efficiency managerial talents, and whether professional managers can adapt well to the business attributes and management of alarm operation services The traits are all alarm operation companies need to explore further.

Keeping up with user needs, network upgrades are imminent Another feature of the current alarm operation service market development is how to use new technologies to better serve end customers.

With the increase in the number of customers, the pressure of the central platform of each branch center has doubled, and the expansion of the system and even the establishment of a large-scale alarm center platform have become an inevitable means. The multi-level and networked management needs of the center not only imposes higher requirements on the quality of operators, but also imposes higher technical requirements on equipment suppliers.

First, the telephone line alarm hardware can no longer meet the needs of the police. The number of customers in the general regional alarm platform will exceed 10,000. To meet the daily alarm, dispatch, troubleshooting and remote maintenance management problems of such a large number of end customers, at least dozens of telephone lines are required. On the one hand, the number of operators is increased. Cost, on the other hand, increases the difficulty of management. At the same time, more and more commercial and non-commercial alarm users no longer use wired phones, and more often use wired or wireless networks. This requires that alarm companies need to upgrade their front-end network devices while upgrading their network platforms. .

Second, the network upgrade of the alarm center software should be combined with the networking of terminal equipment. The front-end equipment, central alarm equipment and central processing software of the alarm system are integrated and need to be upgraded synchronously. The large alarm center needs to use large-scale, professional alarm center software. Its data processing capacity and response speed, and the convenience of remote control have important effects for improving the efficiency of dispatching police and reducing management costs and operational risks.

Third, the network of alarms requires that the alarm operation service company establish its own server platform. With the maturation of IP transmission, especially the GPRS transmission technology, and its application and popularity in burglar alarm operation services, it is necessary to establish its own server and alarm platform. After more and more companies use the GPRS network transmission mode, it is strongly recommended that companies that have the ability and strength to build their own server systems, to facilitate daily self-management and maintenance, to more effectively protect security.

The potential of commercial shops is large, and home users need to be explored. As a whole, current and future years, the main needs of the domestic alarm operation service market are still mainly commercial users, mainly in commercial shops, government agencies, school museums, and financial systems. The traditional commercial shop is the main force of alarm operation service consumption, and its coverage rate is still far from the saturation demand of the market. For example, the alarm business of such special industries as electric power base stations is showing a trend of rapid growth. Among the industry users of such special anti-theft needs, the additional functions of the alarm system are added to the basic requirements for theft prevention, which is also the development of burglar alarms. One of the most prominent features.

In addition, the community's alarm operation service is still optimistic for the practitioners, and consumers are not in a position to pay. On the one hand, because of the particularity of the family environment, the anti-theft alarm equipment cannot meet the convenience, comfort, and security of home life requirements in terms of function design and experience; on the other hand, the model of home network alarm operation services remains to be studied. It is impracticable to implement hard promotion with alarm operation service companies. It should cooperate with real estate developers, property management agencies, and community joint prevention offices to jointly promote the home alarm operation service market.

In addition, with the introduction of the concept of smart home and home smart life and the formation of products, the home networking burglar alarm market has an additional entry point. At present, the all-round and truly intelligent family life experience is still in the experimental and exploratory phase. User needs have not yet been stimulated. However, with the home security burglar grab behavior as an entry point, the coverage of family intelligent life is gradually expanded, and it can be used as a residential home security system. And smart home engineering business development ideas.

After the competition and integration of the domestic network alarm operation service market, diversification of resources and capital injection will create listed companies within the next year or two. However, from the perspective of long-term development of the industry, postponing listing will be more conducive to the operation of alarm operation service companies. And the development of the industry. Each alarm operation service operating company takes advantage of the current golden opportunity to realize scientific management and fine services as quickly as possible, achieves its own development through cooperation and competition with major companies, and then makes sufficient preparations before the larger home alarm operation service market is opened up. Preparation.