According to Solarbuzz's latest PV market analysis report, the world's leading solar energy industry organization, there will be more than 250 megawatts of solar installations in nine countries in 2010, and in 2009, only six countries achieved this installation.
Despite the challenges of economic environment changes and subsidy policy adjustments, the demand for PV market in all regions of the world continues to grow rapidly. Germany is still the country with the largest solar demand in the world, and continues to promote global solar demand growth. The market demand in China, the United States, Japan, India and other regions is also growing rapidly.
In addition to Germany, countries with high demand in Europe include Italy, the Czech Republic, France, Belgium, etc. The solar energy utilization in Asia has also increased rapidly in recent years. The annual PV installation in Japan is expected to exceed 1 billion watts in China and India. The order volume indicates that India and India will become important production bases for solar energy in the next two years.
Solarbuzz analysis believes that strong government support and increased consumer demand are the main reasons for the high growth in installations. “The uncertainty of the economic situation, the diversity of subsidies and the variability of subsidy policies have created a difference in demand growth in the regional PV market,†said Craig Stevens, president of Solarbuzz. “Although subsidy policies and economic conditions have many challenges, the PV market The supply is almost impossible to keep up with the rapid growth of demand."
However, in the weak economic situation in Europe, coupled with the risk of future changes in PV subsidy policy, it is necessary for companies to increase the flexibility of business marketing activities in response to changes in market structure.
In the future, solar manufacturers will focus more on vertical integration strategies, including equity investment or component strategy partners; from many major market performances, the ability to obtain target market resources and obtain project financing is the key to entering these markets. From the performance of the supply chain in the Japanese market, Japanese module manufacturers have recently invested more resources in the domestic market in order to obtain subsidies for the purchase of solar utility electricity and subsidies for new home-based schemes, with such as Yamada Denki With Toshiba entering the market, Japan's solar energy channel distributors are also more diversified.
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