The bathroom industry is now competing for hegemony

The bathroom industry is now competing for hegemony

With the rapid development of sanitary enterprises in Fujian and Henan in recent years, Guangdong, Shandong, and Hebei have also declared their end. However, the competition is still everywhere, and how does China's sanitary ware companies stand alone in this smoke-filled battlefield?

Crowd competition, defense companies need to be tough and forcibly At present, the Chinese sanitary ware market is an era of crowds and dominance. Enterprises in many regions have participated in this unprecedented suffocation, resulting in their own strength has also been no small impact. This competition exists in the business itself, and the more companies in the industry naturally lead to more and more intense competition. In particular, a large number of rising stars suddenly appear in the industry, which will inevitably affect the traditional enterprises in the industry. with**.

Therefore, for traditional sanitary ware companies, they not only have to work hard to maintain their market position, but they must also think of ways to suppress their expansion. In addition, we must also disperse our efforts to deal with the long-embedded strong dragon in the Chinese sanitary ware market, which is an international sanitary brand enterprise.

High-end brand vacancies, local ware challenged At present, China's high-end sanitary ware industry is still in an era of brand vacancies. Domestic sanitary ware companies are generally small in size, and their competitiveness in capital, market, technology and information is not very strong. Even if some companies have unique technologies and processes, due to their unobvious brand advantages, the market potential is not fully realized.

Moreover, the "star standard" that has been guiding the consumption of domestic sanitary wares is also "less rational" compared to "technical standards", and it also "slightly loses fairness" to Chinese sanitary ware companies, and can only cause the people themselves to suppress their own markets. At the end of the five-year transitional period, the large-scale intervention of foreign sanitary ware brands will intensify this contradiction and cause local ware companies to face unprecedented challenges.

In the wave of market economy, through the reorganization and integration of resources, the sanitary ware industry will surely emerge a number of large companies and even enterprise groups with considerable scale and strength. Only those companies that are capable and have stood the test of the market can continue to stand in the forefront. . Those who do not have strength and rely on speculation will be overwhelmed by the tide of the market.

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