As the largest diamond tool manufacturer in China, Shijiazhuang Boshen Tools Group Co., Ltd. has already heard at home and abroad. The person in charge of the company said that quality and brand are a pair of powerful wings for the company to take off. With this pair of wings, the enterprise can fly so high. In the domestic and foreign markets, "Bo Shen" brand diamond saw blades have become the industry's "big boss."
Founded in 1994, Shijiazhuang Boshen Tools Group Co., Ltd. is a national-level Torch Program high-tech enterprise specializing in the research and production of diamond tools, power tools and alloy tools. It is headquartered in Shijiazhuang National High-tech Development Zone and owns Boss, Singapore. Boshen, two wholly-owned subsidiaries with offices in Germany, is one of the largest diamond tool manufacturers in China.
At the beginning of the establishment of Boshen Tools, China's diamond tool industry has just started, and the market has been monopolized by foreign brands such as Japan and Germany. Under the leadership of Chairman Chen Huairong, Boshen people have repeatedly explored and developed the first generation of “Boshen†diamond circular saw blade products with independent intellectual property rights. The sharpness of the foreign brands is greatly improved, and the price is only 10% of imported products. One of the points is greatly welcomed by users. After two years of hard work, Chinese brands represented by Boshen Tools gradually squeezed Japanese products out of the domestic market.
Scientific management and continuous management innovation is another magic weapon for Boshen to ensure quality. Boshen took the lead in the industry to pass the ISO9001 quality system certification, invested 1.5 million yuan to introduce the world's advanced ORACLERP management system, the self-developed cutting products have passed the international most authoritative German MPA safety certification, EU EN certification, power tools The products have passed 3C and EU CE certification.
In the development process, Boshen pays great attention to its own brand building. In 1996, the diamond-shaped logo was designed by the well-known artist Chen Youbai and registered as the first trademark of Boshen. In 1998, Boshen introduced the VI visual identity system in the industry, redesigned the corporate logo and standardized the brand promotion of the company. In 2003, Boshen introduced and implemented the CI corporate image recognition system in the industry, making the Boshen brand more international. At present, Boshen has registered 46 trademarks in China, and Boshen trademarks are registered in 24 countries and regions.
With strong quality advantages and brand advantages, Boshen's sales network now covers 31 provinces, municipalities and autonomous regions across the country, and its domestic market share ranks first in the domestic industry for many years. At the same time, as a “national key exporter of mechanical and electrical products exportâ€, Boshen also enjoys a high reputation in the international market. The existing products have been exported to 53 countries and regions such as the United States, Canada, Germany, etc., and gradually become the mainstream of the international market. Brand. In the United States, the sales network of Boshen products has covered 30 states. In 2005, sales in the United States reached more than 8 million US dollars, accounting for more than 40% of the national exports of the same kind of products, becoming a very influential North American market. Diamond tool supplier; In Southeast Asia, Boshen products have spread all over the local hardware products store, and have become the preferred brand of consumers in the local market; in Europe, Boshen's sales system continues to expand, the market is rapidly expanding, and is becoming a well-known brand in the local market.
With the simultaneous rise of Boshen's popularity and reputation, the company has won many “Hebei Private Technology Top Ten Enterprisesâ€, “Hebei Top Ten Excellent Inventions and Creation Unitsâ€, “China Famous Brandsâ€, “Hebei Province Famous Brand Productsâ€, etc. Xiang Zongrong, the tension of the Boshen brand has been continuously expanded.
Chinese famous brand is so refined
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