"Jinjiuyinjiu" Lai Lai Chi Hardware Enterprise can hold live?

Another year of gold, but also encountered a quarter of sales hot. Each year, the "Golden 9 Silver 10" is for business owners, and of course for the hardware industry is no exception. As soon as it reaches the “Golden 9 Silver 10”, major hardware companies will be able to play a 12-point spirit, especially in the sanitary ware, lighting, and daily hardware industries. After undergoing a substantial increase in raw materials prices for hardware products, the closure of small and medium-sized coastal hardware companies in the coastal, in July after the fall of events, as well as the quality door and integrity of the torture, hardware companies are full of hope for the arrival of this year's "Golden 9 Silver 10", before the scan hardware The haze that the industry faces is ready to give it a go.

Bathroom hardware prices surging in the sales promotion activities in full swing recently, the reporter visited the market found that from mid-August, many home improvement companies, home building materials brand businesses have already started operations, marketing tools emerged in an endless stream, attracting many owners. Star Art Decoration, Samsung Decoration, Home Decoration, Home Decoration, Hua Yun Decoration and other home improvement companies, invariably launched the theme activities in September, such as “Affordable New Home,” “Presidential Signing Meeting,” and “Craftsmanship. Upgraded, solicited model rooms, and anniversary celebrations, new topics made the owners brighten up, and real offers saved owners a lot of decoration expenses.

Home building materials brand business to be outdone, Jin Wuling building materials store, Jin Yi Tao, Sophia and other brands of building materials have launched preferential activities, such as "Presidential signing", "designated models to achieve a certain number of more favorable", etc., welcomed by many owners .

It is understood that due to the influence of “Golden 9 Silver 10”, many manufacturers have launched a series of preferential activities since mid-August and have taken the opportunity to introduce some new products. In fact, this year's market competition is very fierce. In the second half of the year, the main opportunity to seize the market is in September and October. To prepare for this battle, this is a rare opportunity for owners who are ready to refurbish.

However, businesses also admitted that the current market is not entirely a price war. Consumers' eyes and interests gradually shift to product quality and service quality. The home improvement market should still be able to provide superior products and services before the peak season. Kung Fu, to avoid the emergence of seasons, monitoring and implementation of all aspects of the construction project, to bring real benefits to consumers.

Lighting companies ready to go in full season to meet the busy season in the first half of the home lighting sales is poor, in the "golden nine silver ten" before the advent of the sales season, businesses are also gearing up, eager to take action, have taken appropriate measures in conjunction with their own actual situation to actively meet the likely arrival of the season.

First, multi-party linkage, improve the product's cost-effective This year, whether it is raw materials or labor, logistics costs have increased substantially, which led to the cost of crystal lamps, European lamps also rose. However, in the face of the industry's regular peak season, even if there are no obvious signs yet, the cutting-edge brands have begun to fully deploy, especially in terms of cost-effective. Enterprises must break through sales during the peak season and seize market share to provide cost-effective products. They cannot rely solely on R&D and design, but must coordinate and coordinate other resources.

Second, pay attention to inventory, make the balance of the channel through the peak season, manufacturers can not accurately predict the arrival of the peak season, it should take into account the long-term development of the entire enterprise, random changes, according to the actual situation to select inventory, once the peak season is not prosperous, the company It can also be re-assigned and scheduled to ensure normal operations and production. Instead of waiting for the so-called high season, it is better to seize the time to make a thorough channel and balance the boundaries of the busy season. This is also the ultimate choice for end product sales because the homogeneity of products is severe and the market competitiveness is relatively low.

Third, the introduction of new products, and stepping up promotion of the “Golden 9 Silver 10” sales season is also a season for companies to introduce new products. Many manufacturers will choose to introduce new products at this time. It is understood that residents in Guangzhou, Shanghai, and Shenzhen have higher spending power. Low-carbon environmental awareness of a relatively strong first-tier cities, many businesses have tried to show the crystal light with LED light and modern lights. Although some of the merchants’ new products have not yet officially unveiled, all of them have been relocated to the stores so as to allow enough space for display. Moreover, there are also a lot of changes in the publicity methods of manufacturers, and online advertising is highly sought after. It can be said that the preparation for the arrival of gold, nine silver and ten is full.