Counting the major events of the 2015 furniture industry

In a twinkling of an eye, 2015 is about to leave us. Looking back on this year, the changes and development of the furniture industry are quite rapid, the market is surging, and the industry is ups and downs. Whether it is the rapid IPO of enterprises, the rapid deployment of furniture e-commerce, or the severe downward pressure on the economy, and the collapse of corporate closures, the furniture industry has been struggling to move forward this year, and internal competition has become increasingly hot. There are a lot of hustle and bustle, and the following big events will help us review the coming year.

Event 1: Home enterprises get together

2015 is not only a year for all the people, but also an era when companies are listed. A total of eight home furnishing companies have successfully listed this year and entered the capital market. On February 17, Hao Laike was listed on the Shanghai Stock Exchange; on March 6, Fudeli was listed on the “New Third Board” in China; on April 22, Qumei was listed on the Shanghai Stock Exchange; June On the 26th, Red Star Macalline was listed on the Hong Kong Stock Exchange... This kind of concentrated outbreak of listing is rare in the industry.


In addition, the home furnishing companies that are waiting in line for IPOs include Gujia Home , Shangpin Home Furnishings , Yazhen Furniture, and European Home Furnishings. They have already announced IPO pre-disclosure and plans to go public. It is expected to continue to welcome home next year. The listing boom of enterprises. This is the best era and the worst era. Home furnishing companies are running into capital markets full of opportunities and challenges. Which companies will accelerate their development under market supervision, and which companies will be dragged down by capital will be left to time. And the market to test.

Event 2: The collapse of the tide is endless

The listing boom has met with the “closing tide”, and it’s really a few happy ones! Since 2015, furniture companies have presented a state of sorrow and grief, and many well-known furniture brands have gone bankrupt and closed down, causing turmoil in the industry. On May 3, the 23-year-old Guangzhou standard table furniture was blindly expanded due to blind expansion of its direct sales stores, which led to bankruptcy and restructuring. On May 25, Dongguan Yujian Furniture and Guansheng Furniture owners ran on the road; May On the 28th, Shunde Longjiang Supergroup furniture closed down; at the end of May, Foshan Jinhonghai furniture owner ran away; on June 2, Dongguan Yalai Te Furniture Factory announced the closure; on June 25, Dongguan Huiteng Furniture Factory boss fled... According to statistics, so far, hundreds of furniture manufacturers have closed down in the Pearl River Delta region.


According to industry analysts, the demand for furniture industry is growing, but the cost of labor is also increasing. Coupled with various pressures such as national policies, the survival of the furniture industry is very difficult. The rapid development of the Internet has led to many new development models in the furniture market, which have also had a certain impact on the traditional industry. Whether the furniture industry can transform rapidly and choose a business model that is in line with its own development is the key to its success in this volatile market.

Event 3: Executives leave the tide

For the furniture industry in 2015, “executive resignation” is definitely one of the essential events. According to website statistics, in June and July alone, the number of senior executives in the furniture industry has reached more than 10, and well-known companies such as Home, Hao Laike, Xilinmen, Luolai Home Textiles, Melody, Left and Right Furniture , and Good Night Home are all involved. Inside.

Throughout the many executives' resignation incidents, in addition to the problems in the company's own operations and the downturn in the industry's overall environment, the transformation and upgrading of the industry is the underlying cause of this phenomenon. Affected by the Internet and national policies, furniture companies are facing a difficult road of transformation. The furniture industry has entered a period of turmoil, and the turnover of corporate personnel has been more frequent than in previous years.

Although for the talented furniture industry, there may be some contingency in the continuous occurrence of executive separation, but at the same time, we can also see that the talent problems faced by the furniture industry are more prominent, especially senior management talents. How to retain talents and let them play their due role in the enterprise is the furniture company should ponder.

Event 4: The rise of the "Internet +" concept

This year, an era called "Internet +" has come to the fore. Since the word "Internet +" has been spread, people have almost added all the industries that can connect with the Internet. The furniture industry is no exception. More and more furniture companies have “electric shock”. O2O has become a popular development model. Everyone is vying to catch up with this fast train and let the furniture industry “fly”.

For the traditional furniture industry, the "Internet +" era requires innovation and change not only in the marketing model, but also in the Internet itself. On the basis of more clear analysis of consumer demand for big data, furniture products are being adapted to the increasingly important channel of the Internet through design customization, price transparency, and experience interaction. The fission caused by "Internet + furniture" will promote the tremendous changes in traditional enterprise organizational structure, business model, customer management and so on. With the "Internet +" Dongfeng, the furniture industry will accelerate the transformation, and in the future will create a furniture manufacturing enterprise with higher output value.

Event 5: Lin's wood industry 510 million sweeping furniture e-commerce

This year's Double 11 Global Shopping Carnival, furniture e-commerce once again created a miracle, Lin's wood industry, Quanyou home, Gujia home three major furniture brand sales have broken 100 million. Among them, Lin's wood industry ranked first in the category of furniture, the transaction amount is fixed at 510 million yuan, becoming the only furniture brand in the TOP10 of Tmall's full-category sales, once again refreshing the single-day furniture sales record.

At the same time, Lin's wood industry continued to explore the O2O road this year, and the strategic deployment of the offline furniture experience hall nationwide. So far, the number of O2O furniture experience halls has reached 8 and it is planned to reach 30 in the end of next year. The online and offline linkages will become the leader in exploring the O2O model in the furniture industry.

When all industries can't escape the e-commerce and the fate of the Internet, the furniture industry can only continue to exert its strength in 2015. How to truly achieve transformation, how to truly achieve O2O, the way for furniture people to go is just getting started. Fortunately, there are companies like Lin's Wood that make various attempts. Although success is not at your fingertips, the first mover will definitely take advantage of it.

Event 6: Cross-border brands enter the home industry

In 2015, “cross-border” became a popular word in all walks of life. Different industries, different ways, different speeds, and the same two-way penetration and change. On November 11, the clothing brand Inman's "Inman Home" officially launched on Tmall, mainly selling household items and small pieces of furniture, which were highly sought after by consumers and successfully entered the furniture industry.

As early as the beginning of the year, Xiaomi's home improvement (love space) turned out, and cross-border brands entering the home industry began to linger. Apple, Google, Microsoft and other international giants rushed to the smart home market; LeTV and Coolpad entered the home industry; Vanke low-key entered the home improvement market; Haier joined hands to enter the smart home...

From a national perspective, both Internet giants and other industry leaders have begun to pay attention to the home market. Under the impact of the traditional business model, the Internet has brought a lot of imagination to the home furnishing industry. This is an era of quality and service, who will stand up, except for the form, and more importantly the content.

More home events are available at http://

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