Watching the various "price theories" in the furniture market

As long as it is a commodity, it is inseparable from the price. In recent years, the price of furniture is ups and downs, and the reality is the most fascinating study for businessmen. In the case of consumers, the same is true: both buyers and sellers are pondering when and how The level is best for you. Sellers and sellers, sellers and buyers, and even buyers and buyers have complex and complex interests, but this is the key role of price, the price war between merchants, the bargaining between buyers and sellers and the buyer The auction between the two is not the price. Furniture has been "increased in price" in the face of rising costs. As far as the furniture industry is concerned, prices have been ups and downs in the past two years. Various rumors of rising and falling have come from time to time, but in general, furniture The overall price is still rising in the ups and downs, because the furniture products have to face "price increases" driven by factors such as raw materials and labor costs. The reporter learned that Southeast Asia, Africa, North America and Russia have always been China's main sources of timber imports, but with the combination of resources, national policy restrictions, exchange rate and transportation costs, the price of timber is higher than the previous two. There has been a significant increase in the year. The rise in timber prices, coupled with the increasing purchase and transportation costs of the factory, has led to recent price increases for some solid wood furniture brands. When the reporter visited three large furniture stores in Guiyang, they roughly calculated: At least three solid wood furniture brands have already increased their prices in June, and another six are preparing to raise prices. Ms. Wu reflected that a set of solid wood furniture with a price of 5,800 yuan she saw on Red Star Macalline a month ago has gone up to 6,100 yuan yesterday. The reporter visited the three stores of Guiyang Red Star Macalline, Real Home, and Southwest Furniture City to learn that the rising cost of raw materials and labor costs has once again affected the furniture sales terminal. In addition to some manufacturers that have already signed the supply agreement, the original price will remain unchanged in the short term. Some solid wood furniture brands are welcoming the second price increase this year, and the price increase is around 3% to 5%. Although the price of solid wood furniture has not risen as much as last year (about 20% increase, some brands can increase by 30%), but because of the reduction in the discount rate of the store, it is still very easy for consumers to generate "substantial price increases," The feeling of "not worthwhile". “Immediately rising prices” often served as a gimmick for merchants to visit the market. It was found that many merchants recruited customer reporters on the grounds of “immediate price hikes” and found that most manufacturers did not adjust prices and issued notices before the official price increase. Nowadays, the home furnishing industry is in the off-season. In order to ensure the performance, many merchants have recently come up with old-fashioned moves, and they are desperately trying to take orders on the grounds of “immediate price hikes”. "Buy now is definitely cost-effective. June and July are the lightest seasons for the home furnishing industry. The manufacturers are promoting at this time, but they are going to raise prices in the peak season." The reporter visited the three major stores in Beijing as a consumer, as long as a certain paragraph The furniture is slightly noticed, and its sales staff will almost say the above words. The reporter also noticed that the discount rate of many brands still remained at 7-9 percent during the Dragon Boat Festival period. Some brands even exceeded the Dragon Boat Festival and sold as low as 4-5 percent. At the same time, the discount period was extended from the Dragon Boat Festival to the end of July. The discount has actually become one of the arguments for the merchants to "price increase." The reason is that it is off-season, so the manufacturers will give such a low discount. When the peak season comes, the preferential margin will definitely drop. This is also a kind of disguised price increase.

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