China has joined the impact on the construction machinery industry and its countermeasures. Liang Shuying Guangxi Liugong Group Co., Ltd., Liuzhou, Guangxi 545, 7 Industry-related technologies from the industry, including product development, product quality, quality assurance and network construction products, etc. The level and competitiveness of products, management, as soon as possible to join China's 1 Ding from the perspective of long-term perspective. It will be conducive to the development of China's construction machinery. We will face the fierce competition and we will also be able to use the world's most nationally-affected citizens who are able to make use of the world. Treatment progresses to expand products and services to go out and better participate in national competition, which will benefit our advanced technology and management experience in foreign capital. Promote the technological transformation and restructuring of enterprises; the drastic reduction in tariffs will bring about a decline in the cost of imports and improve the competitiveness of products; it will help strengthen our cooperation with multinational corporations and narrow the gap with the international advanced level. However, We should also be aware that our enterprises still have a big gap with the advanced minamas in terms of capital, technical personnel, mechanical products and sales, and the product structure and organizational structure of enterprises are still far from meeting the severe requirements brought by the accession to the WTO. Challenges We must strive to avoid disadvantages and make proper preparations for correct response measures.
My government has joined 10 as soon as possible, and in recent years we have successively adopted tariff reductions. Adjusting the import policy and other series of measures, the average tax rate of machinery from 16.9 to 160, of which the loader roller excavator was 1 and 1 loans and 1 respectively; the import tax rate for parts continued to adopt a differential with the whole machine For example, the import tax rates for bulldozer loader excavators are both double; the import control of loader excavators and other products has been cancelled; tax reduction and concessions have been granted to high-tech and advanced equipment that cannot be provided in old ones; and the import of used mechanical and electronic products has been strictly controlled. After joining Jardin 0, China is required to progress to open up the domestic market. It can be foreseen that the construction machinery will receive a 200-day target. 38 The current tariff level can be maintained for a short period of time. It will face even lower taxation levels. Even if the tariff barriers are eliminated, we must strengthen it within a certain period of time. Product development capabilities, as soon as possible to improve the technical quality of domestic construction machinery products, or in the more fierce market competition before, may be eliminated, 1 tariff reduction on the impact of engineering machinery in the following situations for the current maturity of the small and medium-sized The impact of the product is not large. The product models of China's construction machinery are relatively concentrated and mainly focused on small and medium-sized ones. Although the technical level and quality of the products are still at a certain gap compared with the international advanced level, the price of the products is only equal to that of similar foreign products, and it is quite comparable. Large price performance ratio advantage, the domestic market share is about 90. After adding D 0. Even if the progress of tariff reduction is reduced, it will not cause the increase of the importer's margin in the short term, and it can still maintain a strong competitive advantage. The lower import tariffs on parts and components are beneficial to the introduction of foreign high-performance spare parts and make the domestic product in performance and quality. The gap between trial and non-existent fires has shrunk, and progress has been made in enhancing the competitiveness of products and controlling the import of used mechanical and electronic products. It will improve the domestic market environment 1.2. Large-scale construction machinery and products that lack competitiveness in terms of price and quality will have a greater impact on China's large construction machinery products. The development is still in its infancy, and it has not yet had the ability to develop and self-deploy. The product, especially the performance, quality, and specifications, can't compete with foreign mature products. Ding Hao offers discounts on new technologies and domestic and advanced equipment. The tax concessions will affect only some of the large-scale products in construction machinery and are not yet competitive in the development or small batch production. 1.3 The impact on supporting parts and components The key tariff rates for construction machinery are only 12% of the whole machine. Lower, this will bring even greater impact to China's accessory manufacturers due to the incomplete quality of domestic components Of man, has long become the bottleneck of China's construction machinery products overall quality views. A lower tax rate will encourage OEMs to actively try international support, reduce the gap with the international advanced level, reduce production costs and improve product competitiveness.
The main disadvantage of domestic construction machinery lies in its low reliability, low technical content, low processing content, coarse operation comfort, poor noise, poor sealing, poor product integrity, etc. In the industrial structure, the company's production output is low. And scattered and simple assembly is the characteristics of the current industry, product base in the same water 7.2 how to change this situation in the short term to deal with challenges The most fundamental is to improve the overall quality and competitiveness; to speed up the pace of establishing a modern enterprise system , Effectively change the operating mechanism. Establish a standard corporate governance structure. Form a science medium. The company's leadership system and organizational system, the construction of a set of effective incentives and about seven mechanisms, to achieve the diversification of the investment body as much as possible; to speed up the adjustment and reorganization, the formation of a reasonable economic investment, in accordance with the laws of market economy, through the merger and reorganization, etc. Dumbbell-type industrial structure, enhance the ability to resist risks, change the current situation of this kind of disorderly competition vicious competition; highlight the main tasks, through the separation of the main and auxiliary, lean the main body, strong competitive advantage.
2.2 Accelerate the pace of technological progress and improve technological innovation capacity Large-scale enterprise groups must strengthen the construction of technology centers, accelerate personnel training, pay attention to product planning, promote the modernization of design methods and technologies, and research and develop core technologies with independent intellectual property rights as soon as possible. Products, Strong Technology Reserve 2.3 Actively adopt advanced technology, constantly transform existing technology and equipment, and improve industry technology research capabilities and levels. As soon as possible to adjust the product structure, improve product quality, achieve upgrading of product technology, to the development of series of large-scale miniaturization, the formation of from micro to extra large 2.4 appropriate increase in the proportion of international ancillary products, such as the use of advanced performance transmission hydraulic components And so on, the use of accelerated international support to shorten the products of Sakai's model with its international counterparts should occupy a place in the domestic market and compete with similar products in developed countries.
2.5 Emphasis on market research and strong market development capabilities. To study the needs of domestic and foreign markets and peer marketing strategies, market predictions, implementation of marketing decisions, and increase the level of international management must have strong brand awareness. The use of modern camps to segment, strengthen the construction of marketing networks, and gradually implement the product agency system, the combination of production and sales of enterprises and middlemen formed in this period of time. In the domestic market, the quantity demanded and the growth rate will not be too high. The buyer’s market will tend to be standardized and reasonable, and it will be relatively stable. The market share competition will be launched in terms of quality, service price and technical water, and competition will be a fierce after-sales service. Services will become the focus of competition, and prices and advertising will become the secondary means of competition. Enterprises will compete to attract users by extending their commitments to extend product package free periodical maintenance free technical training and setting up accessories library.
2.6 Should make full use of the Internet, pay attention to the construction of its own site, and make it an important position for enterprises to promote the recruitment of product exhibition marketing services and online transactions.
2.7 Adjusting the Strategic Approach and Putting Goals Aside to Explore the International Market, Especially Exporting to Developing Countries is the Main Objective of Working Hard to Broaden Our Survival and Development Space
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