At present, domestic consumer shopping malls buy goods regardless of discount or full price, basically unified pricing, it is difficult to bargain, but the exception is to buy furniture. In this regard, some people in the industry bluntly said: "The pricing is extremely opaque, the information is extremely asymmetrical, furniture is a very special commodity." Mr. Zhou, who has been in the furniture industry for 20 years, revealed that renting and manpower And logistics and other costs, the purchase price of furniture products is usually 25% to 28% of the price, the average customer has the habit of bargaining and asking for discounts, "Now no promotion, no activity, it is difficult for consumers to pay. In the market is not When it's good, after some tug-of-war, the transaction price can be about 50% of the price." Mark a real price, the buyer thinks the value is placed, and thinks it is worthless to leave. This is a very simple matter, but in the furniture industry, whether it is possible to increase the discount, but to consider the ability of consumers to bargain. The opacity of pricing has become a hidden rule in the home industry. The furniture industry has long lacked uniform standards and the price has been implemented. In the domestic furniture industry, the lack of clear price has long been criticized. Mr. Zhou said that the furniture industry lacks uniform industry standards and lacks an effective price certification system and system management system. "The products vary greatly, seemingly the same thing, some are solid wood, some are synthetic wood, some are leather, some are imitation leather, and so on." In this regard, Xu Jinghong, vice president of the National Federation of Industry and Commerce Furniture and Decoration Industry Association said: " There is no famous brand in the world. There is no discount on the price of a century-old store. The key is that manufacturers should have brand awareness, call for the furniture industry to sell at a low price, and establish a price-integrity system that is pedantic.†From the current point of view, the price is clear. The problem even affects the implementation of relevant policies. This is an inevitable prelude to the furniture trade-in policy, but it cannot be implemented in the short term. According to industry analysts, the actual price of the code is conducive to avoiding some merchants using the high and high price to take government subsidies. Only by realizing the price of the code can we clear the obstacles for the implementation of the policy and effectively protect the rights and interests of consumers. Otherwise, there is no real meaning in replacing the old ones. Merchants can still operate in a black box.
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