Staircase industry resource integration five major business strategies

For the staircase enterprises, under these three “wintering” modes, it is also necessary to carry out specific implementation in accordance with the five types of operational criteria for resource integration.

Cultivate regional markets to actively expand into second- and third-tier cities and rural markets. With the development of economy, the second- and third-tier cities are becoming the top-level cities of yesterday. All kinds of signs also indicate that when China's urbanization rate reaches a certain level, migrant workers returning to their hometowns will take the city’s consumption patterns, and Wal-Mart’s success in US townships will also occur in the Chinese market.

Different consumer positioning requires specific products, and the difference between urban and rural consumption requires companies to distinguish between different brand positioning and growth styles.

At the end of last year, a regional staircase dealer added two more large stores based on the original two stores. Why do we continue to open stores in the face of sluggish economy and high rental costs? The dealer's statement is: “In the current market conditions, advertising is not as good as opening a store, and the store has the same advertising display effect. Store retail can at least maintain the store's cost. In addition, I am prepared not to make money for three years, and to make money after occupying the market for three years.” From the stand-alone shop accounting, I earn less or not make money now, but long-term and overall consideration from the regional market requires investment for regional growth.

The cost is the best way to use hibernation, use the lowest energy consumption for the winter, and clean up the stomach, ready to go, so as not to be depressed and sleepy, the key is to subtract the fat to leave the essence.

During the economic upturn period, the extraordinary sales growth of the industry and higher profit margins have caused staircase companies to ignore the importance of cost control, resulting in huge advertising costs, inventories with fixed production and inefficient channel products.

Correspondingly, during the period of economic downturn, staircase companies need to reduce advertising costs, reduce production in order to reduce inventory, sales, flat channels to speed up the circulation, streamline personnel management costs, reduce food and beverage publicity to reduce costs, increase cash flow, improve competitiveness.

Provide differentiated value in the eyes of customers. The improvement of customer's consumption level requires that staircase companies change the low-level business model of product homogeneity and price competition, and can provide differentiated value in the eyes of customers. In the upper reaches of the staircase company, the leading decoration companies are entering a higher level business model that meets the customer's upgrading needs.

The decoration and decoration companies represented by Dongyi Risheng are based on the concept of “complete home”. Apart from providing customers with engineering and services, there is also a series of products of the same style and the same material that are compatible with the overall concept of home improvement. Stair enterprises should be able to provide high, medium and low different price levels, European style, Chinese style, palace, garden and other styles of the trend of the product line with it. As far as possible, customers can choose products, provide product style menus, and experience sales. The same crystal, why Swarovski can be synonymous with high-grade, high-quality crystal products, used in any style of crystal ornaments that need to express luxuriant style. The same is true for stair brands, and the style and quality that need to be adhered to.

After the adjustment of dealerships in a certain area of ​​human resources management, the newly-taken dealers have their own sales teams. The original dealer sales team is faced with re-employment. The original dealers' requests to the staircase companies can help the coordinating personnel to be placed in other distribution areas. After another regional distributor increases the number of stores, it is necessary to increase the number of trained business staff, and the dealers can ask the staircase company whether they can help.

This incident reminds staircase companies that the human resources and training departments, in addition to providing human resources management and training for the company, establish files for sales and sales personnel trained by the manufacturers for dealers. This can reduce the cost and time for regional dealers to recruit and train sales personnel, avoid the loss of talent, and improve the efficiency of human resources management.

Therefore, it is a good thing for a stair company to defeat the recession, to “go the winter”, to go against the city, and to improve its competitiveness.

Resource integration ability A staircase production company has a strong production management level and financial strength of stairs, and has a solid sales channel. The company originally planned to continue expanding national sales channels this year. However, the sluggish market started at the end of last year disrupted their original plans. Whether to insist on implementation or to wait for a pause, they were hesitant. After an in-depth investigation and analysis of the staircase market, they began to make reasonable plans for companies and distributors, integrate resources, and achieve the best match of their respective advantages.

Plants and merchants “hugging for warmth” shared the individual investment risks, achieved the sharing of group resources advantages, and allocated the stage profits according to the process, maximizing the heat of the team.