Recently, the reporter found that in the furniture store, the number of special furniture is more and more, they can be as low as 50% or more compared with the regular price products. What caused the appearance of special furniture? What should I pay special attention to when purchasing? Consumer voice "special price is really cheap, worried about low price and low quality" The reporter encountered an interview with the sofa and bed in the interview with Ms. Yang, she told reporters that this time to buy furniture is mainly to listen to friends say that there are no stores in the store Less special products, special price, after consultation, she found that the price of special products is indeed very low, and some are more than half cheaper than the original price. But in the face of this "special offer," Ms. Yang is worried about the quality of the product. All said that there is no good goods, how can the price of special furniture be so low? Ms. Yang told reporters about her concerns. Although the salesperson repeatedly told her that the brand is now carrying out the “10th Anniversary Celebrationâ€, she has specially launched ten special furniture, and the price of each piece of furniture is only half of the original price. However, Ms. Yang is still worried that the special furniture is the “tails†that the merchants can’t sell. Ms. Yang’s fears are not unreasonable. The reporter found that although there are many reasons for merchants to launch special products, there are basically two situations, one is long-term specials, and the other is limited-time specials. Market research small brands push long-term specials in a small mattress store in a small exhibition hall, sales staff told reporters that they now have three special mattresses, the current special discount is about 5.4 fold. When the reporter asked how long the special price lasted, the sales staff said that the special price has always been there, but it may not be 5.4 fold over time. "Now the raw material prices and labor costs are rising, and the future discounts will certainly not be lower than this time." The salesperson said that if you want to buy, it is best to settle it now, because this discount is particularly suitable. After the reporters visited, some furniture brands with small facades and lack of popularity will play the slogan of “long-term specialsâ€, and the special price is quite strong, and some products can even be as low as two to three. However, the style of these products looks old and the materials are mostly mid-range, so there are not many consumers. Theme Promotions Main Limits Specials For some merchants with market brand awareness, deadline specials are more common. The reporter learned from many furniture stores that most brand furniture stores will launch one or two special products within a limited time. This limited-price special offer is almost all theme promotions, such as corporate celebrations, anniversary celebrations, etc., while “May 1st†and “10th†A "special holiday will also have a corresponding special offer." Zhou Kaijun, general manager of Feimei Furniture, told reporters that they usually launch special products on various holidays and some time before and after the festival, but they usually do not. The form of plate furniture push specials is similar, mostly based on a certain series of products or living room, dining room, bedroom and other furniture. For consumers, the special products launched by brand companies do have a certain market appeal. The reporter compared a special furniture in a well-known furniture store. The price of the combined TV cabinet sold at 10,930 yuan on weekdays was 6,390 yuan during the special price period. The price dropped to about 50%, and the sales staff promised the materials and workmanship of the products. They are no different from genuine ones, because their special offer is a continuation of the "June 1" campaign and will end soon. Therefore, if consumers want to buy special furniture, not only should pay attention to the special products launched by the merchants during the holidays, the merchants may have launched special products within a few days before and after the holidays. Special samples stipulate delivery time Consumers can buy special furniture in addition to the theme promotions held during the holidays, and some furniture stores sell samples at the same price. The reporter saw in a furniture store, a combination bookcase with an original price of 14,900 yuan, the sample price is 8990 yuan, a bed with an original price of 4,650 yuan, the sample price is 2,550 yuan, and the preferential strength is between 5 and 60%. The sales staff told reporters that because they were going to renovate the storefront and launch a new batch of products, all the sample furniture is now pushing specials. After the samples are sold out, they will start to decorate the store. In fact, there are not many merchants willing to sell samples, unless the store needs to be renovated, the merchant will consider selling all the samples on a special price. Xu Hua, general manager of Dynasty Furniture Beijing, told reporters that because the samples need to be packaged and delivered separately, the transportation cost is much higher than the bulk shipment, so some merchants are not willing to sell samples. Samples are sold at one time only if the product needs to be replaced, and the price will be reduced by about 20%. Consumers need to pay attention to the fact that some merchants will limit the delivery period when selling samples, and generally require delivery within one week, so as not to delay the time for the merchant to renovate or install new products. Buying guides, vigilant, rescuing products, fake specials, although some special furniture may be slow-moving products, but consumers do not have to be particularly sensitive, because each person's style and color preferences are not the same, if you think the style, price is right, choose Unsalable products are also not bad. However, it should be noted that some of the slow-moving products are not slow-moving because of the price and style, but because of the quality and process problems. If you encounter such special products, you should be careful to buy them. Therefore, when purchasing special products, you should not only pay attention to whether the price is cheap or not, but also carefully compare the quality and materials of the products. Check the damage degree of the sample. Because it is placed in the store for a long time, after many people sit and touch, many samples will have local damage. For example, the surface of the fabric product may not look clean and may also be stained with some wood stains. Partially it may be bumped, and hardware may have problems such as partial paint smearing. If you want to buy such a sample, you should not only pay attention to whether the damage will affect the use and aesthetics, but also ask if it can be repaired. In general, when the sample is sold, the merchant will clearly inform the consumer of the damage to the sample and will remind the product that it will not be repaired after it is sold. Therefore, consumers should carefully check whether the damage is within the acceptable range before purchasing, and agree with the merchant whether it can be repaired if new damage occurs. Do not believe in "sample environmental protection". Many consumers believe that samples placed in the store for a period of time are more environmentally friendly, because after a long period of odor, the furniture has almost no odor. In fact, there is a certain misunderstanding of this idea. Because whether the furniture is environmentally friendly does not depend on the time of the scent, but is determined by the environmental friendliness of the use of the board. Generally speaking, the furniture produced by using environmentally-friendly plates will be stored in the factory for about one week after the production is completed, so that the taste of the paint and glue will gradually dissipate and then be transported to the consumer's home. Such furniture will hardly be contaminated with formaldehyde. problem. If the furniture uses a sheet with a harmful amount of harmful substances released, it is difficult to completely lack the taste even if it is smelled for a long time, because the free formaldehyde in the sheet can be released for more than ten years. Therefore, when purchasing samples, the merchant must be required to present relevant test reports to check whether the furniture is environmentally friendly. (Editor: JN101)
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