Printing and dyeing giant "Sheng Hong Group" new fiber fabric can self-clean

Known as the “Global Microfiber Expert” and “No. 1 in Printing and Dyeing Capacity in Asia”, Shenghong Group was founded in 1992 and is located in Shengze, a silk capital of Wujiang. After 18 years of wind and rain, nowadays, Sheng Hong has grown into a modern group enterprise with total assets of nearly 10 billion yuan and annual sales revenue exceeding 10 billion yuan. At present, the Group's main chemical fiber, printing and dyeing industry has become a leader in the industry. In 2009, Shenghong Group was shortlisted for the “Top 500 Chinese Enterprises” for the first time.

“We can produce the world's leading products. The key is that the company has always attached importance to product research and development and technological innovation.” Han Hong, chairman of Shenghong Group, said a group of amazing numbers: Last year, Sheng Hong, who has more than 300 scientific researchers The Group independently researched and developed new technologies and applied for 366 patents a year, an average of one patent per day, including 208 invention patents. These new technologies have also brought tremendous benefits to Sheng Hong. In 2008, when the global financial crisis was extremely serious, Shenghong Group’s sales exceeded 10 billion yuan for the first time, reaching 10.6 billion yuan, creating an “industry miracle” in the textile industry.

Printing and dyeing capacity in Asia

Recently, China Textile Industry Association sponsored by the "2008 to 2009 annual competitiveness of China's textile and garment enterprises in the top 500" list, China's printing and dyeing, chemical fiber industry competitiveness of the top 10 list released at the same time. Shenghong Group once again distinguished itself with impressive performance, among the top 500 companies in the industry with comprehensive competitiveness, and the top 100 in the main business income of China's textile and garment industry. Both printing and dyeing and chemical fiber entered the top 10 in the industry, and printing and dyeing topped the list for the first time in 2010. Ranked first in Asia and become a focus of attention.

Shenghong Printing and Dyeing consists of a number of printing and dyeing plants. In order to better adjust the product structure and give full play to the Group's operating advantages, Shenghong Printing and Dyeing has formulated the development strategy of “one plant and one product”. Each branch has its own special product. Shenghong Printing and Dyeing is not only large-scale, excellent product quality, and timely delivery, each branch to play their own advantages to do their own specialty products to do a deep and detailed, to meet the customer's special requirements for the product, in order to improve product quality , to lay a foundation for increasing product added value. Through the operation of this model, Shenghong Printing and Dyeing has gradually formed a professional, large-scale, standardized production pattern. Product quality has improved significantly compared with the industry.

The printing and dyeing industry is a big polluter. In order to maximize energy conservation and emission reduction and improve business efficiency, Sheng Hong conducted an energy audit in 2006. From 2007 to 2008, the company determined the annual energy saving deployment and energy saving goals according to the energy saving plan, and gradually pushed forward the energy saving decomposition target. And complete the work. In respect of emission reduction, Sheng Hong eliminated obsolete equipment with high energy consumption, high water consumption, and low efficiency. At the same time, it increased investment in water saving and emission reduction projects to carry out technological transformation to increase the efficiency of the use of water resources and reduce the amount of dyeing wastewater. In order to further improve the efficiency of resource utilization, the company decided to treat printing and dyeing wastewater, and some of its in-depth treatment was achieved to achieve reuse. In respect of energy saving, Sheng Hong established the Energy Management Office, with the group vice president of energy management as the team leader, led by the plant manager, set up workshops, team energy management positions, established a three-level energy management network, and defined the responsibilities and personnel of all departments. The division of labor, the full implementation of corporate energy management. Established a sound energy management system, including: energy procurement, storage management, energy management, measurement and statistics management, consumption quota management and other rewards and punishments assessment system. In 2008, Shenghong invested more than 500 million yuan in energy-saving technological transformation. It will install 17 heat-conducting oil-fired boilers in various printing and dyeing plants to install flue gas waste heat recovery devices, and use steam to access steam supply systems for printing and dyeing production and processing. Effective Improve the comprehensive utilization of energy efficiency. According to statistics, each recovery unit can recover more than 20 tons of steam per day. This alone can save 115,000 tons of standard coal per year. In 2009, Shenghong plans to invest more than 50 million yuan in energy-saving technological transformation. After transformation, it can not only greatly increase production efficiency, but also can save a lot of energy and improve energy efficiency. At present, the preliminary work of various energy-saving technological transformation projects has been carried out.

"Microfiber Experts"

"Cotton fabrics have good hygroscopicity, but they can't be dried quickly. Ordinary polyester fabrics are quick-drying, but they are not hygroscopic. They are sultry and airtight. They are very difficult to combine with natural fibers or synthetic fibers. Two kinds of performance. But we developed the 'ultra-fine fiber' woven into a fabric that is several times softer than silk satin, and has waterproof and breathable and self-cleaning function.” Meng Fenghua, deputy general manager of Shenghong Group, said that due to the occupation of ultra-fine In the field of fiber production, the company has an absolute right to speak louder about the price of its products. It sells 110,000 yuan per ton when the price is the highest, and the price of ordinary fiber is only 1 to 20,000 yuan. Microfiber products are mostly used in high-end clothing and are hot in the international market. Sheng Hong’s ability to stand out from the rest lies in its ability to control the super-fine, super-velvet polyester fibers that are difficult for other companies to achieve. “The weight of a 10,000-meter wire is 20 grams. The cross-section of the wire is 3.5 micrometers. Even if it is a conventional wire, the cross-section is about 10 micrometers. This technology is not yet available internationally. Only our company can produce such fine monofilaments."

In 2007, Shenghong’s ultra-fine fiber production surpassed the total output of Europe, America, Japan and South Korea and other countries and regions, becoming a veritable global “kingdom of microfibers”; in 2008, Shenghong Chemical Fiber occupied microfibers through the development of microfibers. In the field of production, the 49 ultra-fine fiber production lines for large-scale production are the largest in the world. The annual sales volume of microfibers has increased by 40%. The Group’s subsidiary, Zhonghao Technology, has introduced the world’s first PTT memory fiber production line and advanced The expansion of the PTT fiber application market has become a leader in the international industry. "Sheng Hong's invention patents are applied to every textile machinery. With Sheng Hong's current technology alone, the competitive advantage can be maintained for at least three years," said Yan Hangen.

In addition to the "ultrafine fiber" leading in the world, the world's first professional "memory fiber" production line has also achieved large-scale production in Shenghong, has produced 8,000 tons so far, the output ranks first in the world. The so-called "memory fiber", that is, this fiber can imitate people's memory, use its woven clothes to wash after eight or nine minutes to dry, and no matter how you rub, just wipe it with your hand, it seems to have a memory-like recovery The original appearance. "The most conventional memory fiber is 32,000 yuan per ton, which is more than twice that of conventional ultra-fine fibers." Meng Fenghua said.

Xu Kunyuan, vice president of China Textile Industry Association, believes that the development of Shenghong Chemical Fiber has the advantages of the industrial chain. Advanced equipment has laid a solid foundation for the future development of the company. The mass production of ultra-fine fibers will enable China to export high-end garments. The proportion of products has been greatly increased, which will play an important role in the restructuring and transformation of the textile industry in China.

Build a large-scale modern textile research and development base

In September 2009, Shenghong's modern textile research and development base started construction and is expected to be completed by the end of 2010. With a total investment of over 300 million yuan and a building area of ​​116,000 square meters, this research and development base will house 3 technical public service platforms, 10 scientific research centers and a postdoctoral scientific research station, such as a textile fiber inspection center, a fashion fabric display and distribution center. ... "Its completion will make Shenghong a new type of textile "Silicon Valley" with distinctive characteristics and time characteristics in the whole country and even in the world." Tang Jinkui, vice president of Shenghong, said that the aircraft carrier is no big deal and there is no impetus for it. Facilities of all scientific research institutions Using the world’s most advanced technologies and equipment, 14 research institutions are like the 14 most powerful engines of aircraft carriers. The strength of the engine is not only hardware facilities, but also advanced technology and outstanding talents. After these institutions have entered the base, Shenghong Resources will be fully integrated and upgraded.

"In the face of the crisis, Sheng Hong is more aware of the importance of technological innovation, bringing technological innovation as a link, and stimulating the transformation and upgrading of the industry. This has become a big 'weapon' that we always hold in our hands." said Sheng Hangen, chairman of Shenghong Group. “Investing in a modern textile research and development base is a science and technology dream that has long been held by Shenghong people. We must build our R&D base into a world-class super aircraft carrier for scientific and technological innovation, and let this aircraft carrier lead the entire textile industry out of Asia and move to the international level. cutting edge.

"Based on research and performance testing of functional fiber and functional fabric finishing, the base will provide 'one-stop' comprehensive R&D services for the entire textile industry chain," said Mei Feng, chief engineer of Sheng Hong. From ester slicing to spinning, weaving, dyeing and finishing, fabric deep processing, and apparel molding, the R&D base will play an active role in the regional operation and R&D of the entire textile industry chain and upstream and downstream related companies, and will be the most mature and technologically advanced. Products to market. The aircraft carrier will always pay close attention to the 'one-stop service' navigation mark, give full play to Wujiang's existing advantages in the textile industry chain, strengthen independent innovation, and gradually establish an enterprise model led by technological innovation to comprehensively increase product technology content and added value. ”

As the largest private-owned textile research and development base in China, Sheng Hong will not only use it for the company itself. “The R&D base not only serves itself, but also faces the public market and goes global. We always welcome any textile company to board this aircraft carrier, to appreciate the elegance of textile technology and to enjoy the achievements of technological innovation.” Mei Feng cites An example is, "A textile company, for example, can learn about this year's market trends and production and sales from the textile information exchange center, and demand that the fabric design center design fabric products that meet the trend. At the same time, our textile material research center The R&D institutions such as the Printing and Dyeing and Processing Technology Research Center will coordinate and cooperate with each other to provide corresponding production conditions for this product. After the product is 'out of the oven', the testing center will provide its comprehensive 'health check' and finally will be grandly held in the fashion fabric display and distribution center. Bring to market."

The "other kind" of contrarian power under the crisis

At the time of the crisis, Sheng Hong greatly increased investment. How does Aohangen's confidence come from? "Every crisis is a new opportunity for the redistribution of key resources. It is also the best opportunity for low-cost expansion of enterprises. Once the market recovers, the competition will become fiercer, so we must make preparations early." Sheng Hong Group, chairman of the board said that as long as companies do a good job of market research and risk assessment, in the current context, lose no time to carry out some targeted investment, you can get raw materials, technology, brands and talent at a lower cost The most scarce resources can narrow the gap with foreign advanced companies at a faster rate.

Yihangen’s confidence does not come from nowhere. In 2008, the Shenghong Group’s sales history exceeded 10 billion yuan for the first time, reaching 10.6 billion yuan, becoming one of the three companies in Wujiang that sold more than 10 billion yuan in one fell swoop, creating a converse of the textile industry. "The miracle of the industry." "Two or three years ago, we realized that difficulties and crises were coming, so we made early preparations and made independent innovations. Specifically, companies relied on independent innovation to implement diversified operations and rely on independent innovation to create sustainable development. Economic development model to enhance the crisis's resistance."

For the future situation, Ehan Hangen also said with optimism that because of advanced technology and equipment, coupled with the country's textile industry revitalization plan, the Hong Kong Group’s chances are even greater under the financial crisis. "In 2009, we not only did not lay off staff. After the Spring Festival, the company has newly recruited more than 1,000 people to meet the demand for expanded production capacity. It is expected that at least 2,000 employees will be added throughout the year."