According to the economic development data of the domestic tool industry released by the Tool Tool Industry Association of China Machine Tool Industry Association in 2010, the total production of domestically produced tools in China was 29 billion yuan in 2010. In addition to supplying the domestic market, the export tool was 7 billion yuan. In the same year, China's tool consumption reached 33 billion yuan, ranking first in the world. This shows that the sales of domestically produced knives in the domestic market last year was 22 billion yuan, and the sales of foreign brand knives was 11 billion yuan, accounting for 1/3 of China's tool consumption. Compared with the international tool market, the domestic tool market has recovered very fast after the financial crisis, and the market capacity has always maintained an upward trend. The market share of domestically produced tools is also stable at more than 65%, but in the high-end tool field, domestic tool companies still need Make greater efforts. The national brand of the industry is on the rise for nearly five years. The media has reported many companies, including not only the foreign giants such as Sandvik Coromant, Kennametal and Iskar, but also the Tool Group, Shanghai Tool Factory and Zhuzhou. National brands such as diamonds, Jiaxing Hengfeng, Arno Tools, and even clusters such as the Xixiashu tool industry. These show the development and growth of national brands. During the “Eleventh Five-Year Plan†period, the national brands in the Chinese tool market have developed significantly. All enterprises have gradually embarked on the characteristic road suitable for market demand, not only the rise of a comprehensive tool product supplier such as Zhuzhou Diamond, but also a company. The trend of professional development has also been strengthened. Many traditional enterprises have given up the development model of “big and complete†and “small but completeâ€, and have begun to shift to the direction of specialization, showing their own characteristics, such as Harbin Yigong concentrated on gears. For the development and production of tools, Hanjiang Tools Factory specializes in complex tools. Shanghai's old high-speed steel tool manufacturer Shanghai Tool Works Co., Ltd., based on the high market share of high-speed steel tools, has accumulated more than 200 million yuan in research and development of cemented carbide tools in recent years, and invested in hard Alloy material and CNC tool holder project. The development of Zhuzhou Diamond in recent years is also obvious. The sales scale has climbed from 50 million yuan at the beginning of 2002 to the current 1 billion yuan, with a profit of over 100 million yuan. It has established wholly-owned subsidiaries in Europe and the United States, with an overall export volume of about 1,500. Ten thousand U.S. dollars. It is reported that the company's various products increased by more than 50% from January to September 2010. In 2010, the sales volume of CNC drilling blades is expected to reach 30 million pieces. In 2009, the first phase of the 150-mu precision cutting tool industrial park invested by Xiamen Jinlu Special Alloy Co., Ltd. with an investment of 320 million yuan has been completed. From the initial pilot production line to the current production of precision alloy tool industrial park, Jinlu has formed an annual output of 1 million precision solid carbide tools, 2 million indexable inserts, and 5.5 million PCB micro drills. With comprehensive production scale, its products have been widely recognized by customers in the aviation, automotive, mold, electronics, energy, transportation and other industries. Focusing on spline processing, Jiaxing Hengfeng has achieved great success in the field of automobile spline processing and turbine wheel groove processing. The spline measuring tools have become more than 400 vehicles such as FAW-Volkswagen, Shenyang Jinbei and Beijing Hyundai. The professional supporting enterprises of its parts manufacturers, the wheel groove processing products also replace imported tools, and have been recognized by the major steam turbine companies. In 2006, Wuliangye made a hot discussion, and a huge amount of funds invested in the tool industry. Although for various reasons, it failed to achieve the "three tops in the industry within five years, and the leader in the industry within 10 years", but now it is " "Scorpio" products have entered the aerospace, power generation and other industries in batches. Arnold, the privately-owned company established in 2002, initially provided only the tool grinding service. Now it has developed into a large-scale non-standard tool manufacturing enterprise, and its concept of national chain grinding has been successfully promoted. So, too many to mention. Also to mention is the Xixiashu tool industry cluster. In fact, Xixiashu has not yet fully formed a corporate brand and product brand that can be screamed in the market, and there are even many cases of being criticized. However, the entire Xixiashu tool industry is almost completely spontaneous, and the development in the past ten years, especially during the “Eleventh Five-Year Plan†period, cannot be underestimated. At present, the total annual output value of all enterprises reaches 1.5 billion yuan. A large number of non-standard tool market demand depends on these private enterprises of Xixiashu to meet, which has a lot of thoughts for the future of China's tool industry. The development of a market, thanks to the rise of national brands, of course, also benefited from the continued development of foreign brands in this market. For the market, the two are theoretically equal. But even today, when economic globalization is so, the prosperity of a market depends on the development of local brands and the improvement of competitiveness. This is beyond doubt. It is with the rise and vigorous development of our national brand that we have a hot knife market during the “Eleventh Five-Year Plan†period.
The domestic tool market has great potential for development. According to Luo Baihui, secretary general of the International Model Association, in 2009, the total consumption quota of the domestic tool market dropped only about 15% in the financial crisis, while the consumption of the tool market in developed countries generally declined. 40% to 45%. However, just one year later, driven by strong demand from the manufacturing industry, the total consumption of the domestic tool market quickly recovered and surpassed the historical high level, reaching a record high of 33 billion yuan. In 2011, the domestic tool market still maintained rapid growth, and it is expected to create a new historical high point. “Statistics show that in the first half of the year, the domestic tool market achieved a growth of 25% to 30%. Although the growth rate has slowed down since July, it can still achieve 15% growth throughout the year,†Luo Baihui said. In comparison, the international tool market has maintained a stable recovery in recent years, but the annual average growth rate is conservatively estimated to remain only around 3% to 5%, while the domestic market will gradually maintain its annual stability after experiencing rapid growth in the past year. The average growth rate is between 10% and 15%. Therefore, the domestic tool market capacity growth rate will be more than three times faster than the international market. Therefore, Luo Baihui believes that China has become the world's most promising tool market, and many multinational tooling groups are also in the development strategy of the post-crisis era, without exception, the expansion of tool sales in China as the first choice, the enterprises Asia-Pacific headquarters, R&D centers, training centers, and logistics centers have all settled in China, so that China will be the center of China, and it will serve customers more directly and conveniently, and better meet the special needs of customers in the Asia-Pacific region. The main reason why the Chinese market is receiving such attention is that the proportion of sales in the Chinese market is increasing in its global market share. In order to firmly grasp the Chinese market, foreign tool manufacturers are carefully studying the needs of China's equipment industry. For example, Seco Tools established the Industry Development Department this year, aiming at the industry as a research object, focusing on providing typical parts processing in the industry. solution. The technical experts of the department are responsible for a key industry, paying attention to the development of the industry, solving the technical problems of tool application in the industry, and holding tool training for customers in the industry from time to time.
The competition trend of high-end tool market in the Pearl River Delta mold enterprises Although domestically produced tools occupy a dominant position in China's tool consumption market with a market share of 2/3, the high-end domestic tools represented by modern high-efficiency tools are only 2 billion yuan, and the import of 11 billion yuan. Most of the tools are high-end tools. This should attract the attention of domestic tool companies. In recent years, the technological development of many high-end manufacturing fields in China has brought new requirements to the tools. For example, automotive tools must be characterized by high efficiency, high stability and specialization. With the continuous development of the automotive industry, new requirements have emerged. From a technical point of view, there are mainly heavy-duty, composite, specialization, The trend of standardization, high speed and variety. In the field of aerospace manufacturing, with the wide application of difficult-to-machine materials such as titanium alloys and high-temperature alloys, how to correctly select and rationally use tools for efficient and high-quality cutting has become a very important industry topic. Near-water towers have the first month, and domestically produced tools should have the advantages of time, location and people in providing tool services for the above-mentioned manufacturing fields. But in fact, imported tools basically occupy high-end users in the machining industry, especially in automotive engine manufacturing workshops, aircraft engine manufacturing enterprise machining workshops or steam turbine manufacturing workshops, and highly efficient and high-precision machining tools are almost imported tools. Monopoly, it is difficult to see the traces of domestic knives. Domestically produced tools are mostly used in medium and low-demand customer groups, such as agricultural machinery, motorcycles, agricultural vehicles, general machinery, and low-end machinery manufacturing industries. Not only that, the extensive development of manufacturing has led to an extremely unbalanced development of machine tools and tools. Statistics show that the current consumption ratio of CNC machine tools and tools in foreign developed countries is 2:1, while the domestic ratio is too low, and the total tool consumption is not yet To 1/5 of the total machine tool consumption. Many manufacturers spend a lot of money on machine tools, but they are reluctant to buy tools. They are reluctant to buy advanced and efficient tools. The market demand for traditional tools has remained high for a long time. This is also an important reason why many domestic tool companies are reluctant to enter advanced and efficient tool production. Luo Baihui believes that we must face the gap between Chinese tool companies and foreign companies, including basic technology, innovation capabilities, promotion capabilities and service capabilities. The user demand and the tool enterprise should be the innovation leader, and the leading enterprises should take the lead in demonstrating the role in technology application. However, Shen Zhuangxing said that some key domestic key enterprises and new excellent private enterprises have taken a very gratifying step in the development of modern and efficient tools, such as Zhuzhou Diamond, Xiamen Golden Heron and Arno Tools. These companies attach importance to technological progress and will serve In the first place, it has achieved remarkable results in related fields. The advantages of Guangdong's mold manufacturing industry are mainly in plastics and metal molds. In the total output of molds, plastics and metal molds account for more than 70%, far higher than the national average. Guangdong mold and machinery manufacturing industry is mainly small and medium-sized enterprises, with a wide distribution range, and the mold manufacturing industry is concentrated in Guangzhou, Panyu District, Huadu District; Shenzhen: Longgang District, Baoan District; Dongguan, Zhongshan, Shunde, Shantou, Huizhou and so on. In recent years, the overall industrial level has increased rapidly, and the numerical control equipment for mold and machinery manufacturing has increased significantly, and the demand for high-end tools has also increased year by year. Guangdong's cutting tool market is increasingly competitive, with Japanese market share accounting for a large part. DIJET, MITSUBISHI, KYOCERA, HITACHI, NACHI, SUMITOMO, and Japan (NIKKEN), Da Zhaohe (BIG), Tungaloy, OSG, YAMAWA, etc., the Japanese knives known for their precision in Guangdong have been advertised to the extent that they are well-known. Almost all Japanese brand knives can be used in Guangdong. Purchase, agents, dealers, Japanese products sales process, domestic agents, dealers and Hong Kong and Taiwan agents, traders compete for customers is more serious, which also caused the attention of Japanese sales executives, certain brand markets Sales have begun to rectify. Followed by Taiwan and domestically produced knives, Taiwan's knives are more representative of Honggang Fu (HKF), durable (NINE9), Qijun (PSL), Taijing, Zhengheyuan, Sanlu, etc. Taiwanese knives are generally only Guangdong has one or two general agents, and then marketed by multiple dealers. Luo Baihui, secretary general of the International Mold Association, said that there are many Taiwanese knives in the Guangdong market, but there are not many stocks in stock. The representative of domestically produced tools in Guangdong is the domestic major tool manufacturers and some private tool factory sales offices, Southwest tools, mass tools, Shaanxi cemented carbide, Zhuzhou cemented carbide, Guizhou Yihai, Shanghai tool factory, Harbin tool factory In recent years, several private tool manufacturing factories in China have developed rapidly and cannot be ignored, such as Zhenjiang Tiangong, Chengdu Yingge, Shaanxi Pinding Cemented Carbide and Jiangsu Xixiashu Tool Manufacturing, and private tools around Guizhou Southwest Tools. manufacturing. Private tool companies generally set up multiple direct sales outlets in Guangdong. They are more flexible and adaptable. The disadvantage is that they cannot form scale and operate in chaos. The products can only adapt to the ordinary market of non-precision manufacturing. Several major domestic tool manufacturers sell in the form of setting up offices. The shortcomings of the marketing network are many and not perfect. The most important ones are the lack of product quality, sales model and after-sales service, and they are gradually being squeezed into the low-end consumer market. Although the quality of European and American knives is good, the price is high. For Guangdong's mold manufacturing industry, the degree of acceptance is slightly conservative. These do not seem to affect the sales of European and American knives in Guangdong, because users are large and medium-sized enterprises and foreign-funded enterprises. Lord, and, in recent years, with the increase in the introduction of advanced machine tools in Europe and America, the sales of European and American knives have been boosted. The most accepted brands in the industry are basically SANDVIKCOROMANT, KENNAMETAL, ISCAR, CERACIZIT, GUHRING, etc., and Sandvik Some of the subordinate companies, such as Walter (WALTER), Seco (SECO), DORDER (TITEX), etc.; customers for these well-known brand tools, value is not quality, almost no one is worried about quality issues, mainly to see Product price, after-sales service, technical support, delivery deadlines. Part of the rest of the market share has been occupied by OEM tools and Korean knives from some trading companies in Hong Kong and Taiwan, such as TAEGUTEC, KORLOY, YG, STK, etc. According to data from 2010, the European Cutting Tool Association (ECTA) estimates that the European tool industry has an annual production value of about 7 billion euros, of which the annual output value of cutting tools is about 5 billion euros, and the annual output value of tool chucks is about 2 billion euros. The number of registered employees in the European tool industry is about 60,000. European tool product exports account for more than 50% of global tool exports. China's current annual tool sales of 14.5 billion yuan, of which the proportion of cemented carbide tools is less than 25%, not only far from the international market tool product structure, but also can not meet the growing demand for cemented carbide tools in the domestic manufacturing industry. Among the knives used in domestic manufacturing, the proportion of cemented carbide tools has reached more than 50%. The problem of disconnected supply and demand structure has been very serious. The consequence is that a large number of surplus high-speed steel tools are exported at low prices or sold domestically, while high-efficiency carbide tools However, it has to rely on a large number of imports, and the import volume has increased from 0.9 billion US dollars in 2001 to 450 million US dollars (about 3.6 billion yuan) in 2005. The imbalance of the tool structure is that the tool produced is not in line with the demand. For example, the carbide cutters that users need are large, but the high-speed steel cutters are over-produced; the high-efficiency cutters that are urgently needed in modern manufacturing are large, but the low-grade standard cutters are overproduced. In developed countries, cemented carbide tools have now dominated the tool, accounting for 70%. High-speed steel tools are shrinking at a rate of 1% to 2% per year, and the current proportion has fallen below 30%. The proportion of superhard tools such as diamond and cubic boron nitride is about 3%. China currently produces about 80,000 tons of high-speed steel, accounting for about 40% of the world's total output, and consumes a lot of precious resources such as tungsten and molybdenum. This blind expansion and low level of repetition have resulted in a large surplus of high-speed steel tools produced and have to be sold at low prices, resulting in a low profitability of a large number of tool manufacturers. China's current annual output of cemented carbide is 16,000 tons, which also accounts for about 40% of the global total. However, the highest added value of cutting inserts in cemented carbide products is only 3,000 tons, accounting for only 20%. This situation, on the one hand, has caused insufficient supply of cemented carbide tools that are urgently needed in the country, and on the other hand, the precious cemented carbide resources have not been fully utilized. In terms of economic benefits, China's annual sales revenue of cemented carbide is about 560 million US dollars; Japan is only 40% of China's output, but the sales revenue is as high as 2.633 billion US dollars, of which the proportion of blades (knives) is as high as 72%, so that resources have been obtained. Full use, the company has also achieved good results. China's tool industry should get some useful inspiration from it.
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