When the wind of rising raw material costs becomes more intense, the price increase is a foregone conclusion. In 2011, what new marketing tricks will furniture companies make to enter the market?
Trick one: Internet marketing is valued
With the rise of vertical portals in the furniture industry, the Internet is gradually becoming an important platform for furniture companies to promote their brands. Most furniture companies have their own independent websites, and many furniture brands have raised banners on industry websites to advertise. Online investment promotion has gained the favor of enterprises and distributors because of its wide coverage and low investment.
Trick 2: Diversified marketing models
Advertising is undoubtedly the best weapon to establish a brand image, promote and promote the brand, but for most furniture companies in the second echelon of the brand, their economic strength does not allow huge advertising expenses. In this era of increasingly prominent brand benefits, wine is also afraid of deep alleys, which forces furniture companies to find the most economical and practical marketing tools through careful research.
Throughout the furniture industry, it is not difficult to find that most current wardrobe companies have more choices for brand marketing models. Exhibitions, traditional media (newspapers, TV, radio), emerging media (network, mobile network), industry media, events, outdoor advertising, etc., and each furniture company generally chooses several of them in a targeted manner Make a combination.
Trick 3: Investigate before investing money
In the past, when furniture companies "marketed", there were two characteristics: those with strong strength often chose the most influential media for advertising bombing, while furniture companies with weaker strength mostly chose to advertise on newspapers or TV once or twice. Stop immediately if the effect is not good. Marketers in the industry have expressed that marketing without purpose is equivalent to no marketing. Like most companies in the furniture industry, such a simple approach, in fact, has no actual results except cost increase.
With the continuous deepening of the brand concept in the furniture company, the company began to target marketing. Most furniture companies will conduct research on target cities and target groups before marketing, and develop appropriate marketing methods. In addition, whether it is exhibition marketing, advertising wars, or the president's signing, it can be seen that the choice of the company's marketing model is purposeful.
The war in the furniture industry is becoming more and more fierce. First of all, the price war is used by most wardrobe companies. Recently, the price of crude oil has started to rise, which will surely trigger a further increase in the production costs of furniture companies. The rise in furniture prices is a foregone conclusion. Consumers are mostly looking for good and cheap products. When an enterprise has no advantage in price, there are times when there are no major differences in product diversity and quality due to the majority of competitors. To grasp marketing in a timely manner and to use marketing ingeniously, I believe that there must be something for the sales of products and the development of enterprises.
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