How to Win Together in the Internet Age

In the era of rapid development of new and high technologies, new companies are rising every day, and many companies have become overwhelmed. The pace of this update is comparable to that of the Internet. As the strong voice of this era, the Internet is the trend and direction of the entire society. Enterprises, especially small and medium-sized hardware companies that are relatively weak in terms of capital and technology, must keep pace with the times. They cannot be abandoned by the waves of the times, otherwise they are destined to be The era is obliterated.

This is a time of great change. Every hardware company is facing great challenges. The Internet subverts traditional corporate management. Specifically, the influence of the Internet on traditional enterprises is divided into external and internal. Externally, the Internet subverts traditional marketing. Before that, marketing was advertising. At this stage, the information of enterprises and users is asymmetric, and the information released by enterprises may not be known to users. By now, users can receive instructions on the Internet and information becomes users.

Therefore, the United States has proposed a new marketing concept. That is, it is now a channel of value. It is not simply selling value to users, but creating value with users and sharing values ​​together. The best case is BMW, BMW's 7 series from the design stage, there are users involved, we discuss together, completely subvert the traditional marketing ideas. This case is for the small and medium-sized hardware companies, it has to be said is a brand new marketing perspective, but also fully reflects the direction of future marketing, user-driven concepts or will go deep into every corner.

In the Internet era, corporate management has also overturned the traditional methods. Managers are no longer the role of commanders and supervisors, but instead provide front-line employees with supporters who need the resources needed to accomplish this goal. In other words, if the employee did not complete the goal, you can punish him in the past, but it is not enough now because it is your responsibility not to complete the goal. Here, managers are no longer the big players in the past, but are the bosses and friends who share and work together with employees. China's small and medium-sized hardware enterprises originate from the family workshop-style operation method, so there is a relationship such as crimsonization and exclusive rights in internal management, which will disrupt the order of the company. Therefore, the managers of small and medium-sized hardware companies should wake up and take a long-term interest. Starting from the change itself, let the company take a sustainable development path.

Only from two aspects of marketing and management to explore the Internet age, the operation of the company. Of course, this is just the tip of the iceberg. In the era of mass production of information and rapid update, small and medium-sized hardware companies want to become bigger and stronger, and they want to gain a role on the stage of the industry. The road to go is still very long. .