Hardware products fully open the "customer experience" era

Nowadays, consumers have learned to face the colorful sales promotion. When they choose products, they will not simply listen to the salesman's one-sided words, and they are more inclined to experience the sensory experience. In the era of total customer experience, not only does it require deep and comprehensive understanding of the user, but it also condenses the full range of user experience and respect at the product level, so that the experience is respected, understood and considered.

Experiential marketing is a way of thinking about how to re-define and design marketing in terms of consumers' senses, emotions, thoughts, actions, and connections. As a new marketing method, it has gradually penetrated into any corner of the sales market and is becoming the fastest selling channel.

Hardware companies can use experiential marketing when selling products in the off-season and festivals. Allow customers to participate in the sales process, experience the functionality of the product, and compare the advantages of different products. In this way, until the end, customers do not have to spend too much time talking about our products.

The impact of experiential marketing on hardware: The brand's branded environment is related to the increase or decrease of shopping guides. To be sure, no hardware company's bosses don't care about the terminal and don't care about the terminal's brand experience. Experiential marketing is very important for the hardware industry.

As a market with a low degree of market concentration, the brand's communication experience is the top priority for sales. Due to the low concentration of the market, the return on advertising from the indiscriminate bombing of the mass media of hardware companies is expected to be much lower than that of fast-moving consumer goods. Hardware's target customers are less likely to generate impulsive consumer behavior.

What is a real brand experience for the hardware industry? Is the logo design good or bad? Is the shop luxuriously decorated? Or is it a fantasies to create a museum of art, so that consumers look like flowers in a foggy mood? Experiential marketing, in the final analysis, is a terminal success. Paying attention to store design is one aspect. In addition, we cannot abandon the sales direct link in the terminal channel.

Experiential marketing integrates into hardware sales: From the perspective of sales, experiential marketing can be understood as the trial of the apparel industry, the trial of the skin care industry, the trial of the food industry... as long as hardware sellers are in the process of product sales. Fully mobilizing the senses of consumers is the successful integration of experiential marketing in the sales process. The sale of products that have become a reality will improve sales performance.