Hardware industry e-commerce road

Plastics and hardware industry is a traditional industry in China. It started earlier and its development has become more mature. At the same time, it has also grown a group of small and medium enterprises with potential. In the current international competitive environment, relying solely on its original advantages can no longer meet the compression costs in modern trading processes and the need to maximize profits. "Accelerating the development of e-commerce has become an inevitable choice for the domestic plastic hardware industry to cope with the challenges of economic globalization, grasp the initiative to develop, and enhance international competitiveness." Luo Baihui, secretary-general of the International Mould, Hardware and Plastics Industry Suppliers Association pointed out that 21st century electronics Business will surely become the main driving force for the growth of the trade in the hardware and plastics machinery mold industry.

The cruel market status and competitive situation have forced related companies in the hardware and plastics industry chain to the edge of the cliff. In the face of pressure from the international market, domestic hardware and plastics companies must overcome the unfavorable factors such as high raw material prices, increasingly fierce market competition, and excessive production capacity of some products, actively change business models, and use modern networks to highlight the functions of the “invisible” market. To realize the tangible market and the intangible market at the same time, expand the sales channels, tap the potential of the company, and actively explore the international market, so that the company can truly emerge from the predicament.

With the continuous development of domestic e-commerce, enterprises are gradually entering the Internet, which is an inevitable trend of development. Many small and medium-sized companies that have just entered the mold field have also joined the army of e-commerce, hoping to use the Internet to develop markets, promote corporate brands and products, etc. .