Hardware companies break traditional marketing

Editor's note: Blog marketing, as a new marketing method on the Internet, has been adopted by numerous hardware Tool companies. Blog marketing is a long-term battle. If companies understand blog marketing skills, then the protracted battle of blog marketing is very easy. At 10 o'clock on September 21, 2010, Mr. Cheng Jianfeng, sales manager of Guangdong Zhongxing Power Tools Co., Ltd., was invited to visit the “interview” section of the website hardware circle. The theme was “Hardware Enterprise Blog Marketing Strategy and Operational Skills”. With the majority of users conducted in-depth discussions.

In this interview, when the host asked "Hardware tools companies have become a trend in blog marketing, what are the characteristics of blog marketing?" Mr. Cheng answered that compared with traditional marketing methods, blog marketing has a clear specialty:

(1) The targeted marketing of blogs is strong. Each blog has its own different target audience and a specific target group. The focus of each user is different. Therefore, in the process of doing blog marketing, hardware tool companies can find the right people and achieve accurate marketing according to the characteristics of the company's products.

(2) The cost-effectiveness of blog marketing. Hardware tool companies have not only invested relatively little in building blogs and using blogs for marketing, but they can also achieve good results when they are used properly. Because each blogger is not only the publisher of information, but also the recipient of information. Through the interaction of blogs and visitors' information, the power of the blogosphere can be used to gather the transmitted information, guide the trend of the Internet, and achieve the communication effect. maximize.

(3) Blog marketing can better catch the "eyeball" of the target group. Blogs have a variety of expressions. Compared with the promotion of a single soft text, blogs are visual, readable, and audible. In terms of content writing, blogs are also more flexible. Therefore, the target group is more willing to browse blog contents and is also more likely to accept blog posts. The information passed. In order to better achieve the purpose of hardware tools business blog marketing.