Recently, the visit found that there are two forms of furniture network group buying that are currently popular. One is the lead in the home store, and many brands participate. The other is a single furniture brand. But they have one thing in common, they all have physical stores, choose to cooperate with the shopping website, and call the group to buy members online. Members can experience and see the goods in the physical store, and then go online to buy and sell, the more group purchases, the discount The lower. Take a well-known furniture brand in China as an example. The furniture in a physical store is sold at almost the same price, with a discount of up to 10%, and online group purchase can get a 5.5 fold.
Prior to this, the list of online group purchases was mostly small commodities. Because of the lack of quality assurance and complicated after-sales service, products such as furniture rarely engage in group buying activities through the Internet. Even if there are, there are some miscellaneous brands that do not have their own factories and stores. Products, through the network to sell products to make a profit, after the end of the group purchase, once there is an after-sales problem, it is likely that the business can not be found.
According to industry insiders, physical furniture stores can not only market and promote brands through online group purchases, but also increase product sales in a short period of time, speed up capital turnover, reduce product inventory pressure, and online group purchases become a model for many merchants. Marketing method.
However, some furniture brand dealers said that in the current retail system, physical stores are still the mainstream, and the extremely low price of online group purchases is an impact on retail terminals. 'The profit in the store is already very thin, and online group buying puts prices down. So low, it will affect the mainstream sales channels. 'Mr. Chen, who distributes a brand of wooden flooring, said.
In addition, the industry said that the situation of furniture "goods are not right" has occurred, so when participating in group purchases, it is necessary to ensure that the organizers of group purchases have third-party supervision or provide guarantees, such as group purchases in cooperation with hypermarkets. In the event of problems such as after-sales service, there will be no complaints.
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