The torture of "survival or destruction" has been chosen by many materials manufacturers and furniture manufacturers. The former pioneers began to escape from the birth with an unusually "adventure".
In the opinion of the material dealers of Lecong, the bad news that followed was constantly lost.
This is a stage that has been deeply cherished by furniture manufacturers and manufacturers: the average increase in raw materials is much higher than 15%, and some new materials may rise to 20%-30%. However, the factory could not accept such a high increase for a while, and the furniture materials increased by 15%. Some of the difference can only be digested internally by the materials manufacturers. According to the official statistics last year, the furniture manufacturers in the past year have closed 200-300, which may double this year. .
Behind the worsening situation is the test of life and death faced by SMEs behind the surface prosperity of China's economy. According to the 21st Century Business Herald, the Federation of Industry and Commerce recently completed a large survey of 17 small and medium-sized enterprises in the provinces and cities, and found that the current survival of small and medium-sized enterprises is difficult, even more difficult than the beginning of the 2008 financial crisis. Although external demand has shrunk in 2008, the relaxation of credit has made the company's funds not tight; the current external demand of enterprises has not really recovered, and the tightening of monetary policy has made most of the SMEs' capital chain in jeopardy.
Li Jihong, general manager of Pinyuan Leather. It is also a typical furniture material supplier in Shunde. What are the survival dilemmas and development bottlenecks faced by the furniture suppliers in his eyes and even in Shunde? As the upstream of the industrial chain and furniture factories, dealers have what kind of "grace and hate"?
A former materialist to go to the "death" war reporter: What is the current status of the basic industry of the material market in the furniture market?
Li Jihong: In the current industry, the entire Shunde furniture materials market dealer group accounts for more than 30% of making money, maintaining balance, and losing money, which means that more than 60% do not make money.
In addition, the reshuffle of the furniture materials market is particularly evident. Taking the well-known and professional Longjiang material market as an example, the replacement of new and old materials is particularly frequent. Like our leather area, the speed of replacement is 8-10 per month. At the same time, there are about 10 new material suppliers entering this market.
Reporter: Since the current material market situation is so low, why are there so many new faces entering?
Li Jihong: The main reason is that everyone used past experience to analyze the market. I feel that this industry is more promising and very good, and the operating pressure is not great. I think that as long as there are funds available, you can do it. However, this industry has not done well in the past year. Many people have found that their information is behind and the update speed is not enough. Especially when they don't have enough money, they can only quit.
And the most frequently replaced material supplier is the new material entering the market. They don't have stable customers and stable products, and they don't have stable stocks. Others are material suppliers who have not developed products in time and are slowly fading out of the market.
Demystifying the commercial troupe reporter of "The raccoon cat for the Prince": At present, some furniture factories have feedback that raw materials have risen by 10%-15%. As a material supplier, how do you view this data?
Li Jihong: In fact, the raw materials of the source are much higher than 15%, and some new materials may rise by 20%-30%. For example, before the financial crisis, the purchase price of international fur was 18-25 US dollars. Now the price of the same quality fur is about 85 US dollars, which is almost 4 times higher. The source has risen so high, but the factory has not accepted such a high increase at a time, so the furniture material currently generally increases by 15%, and the others can only be internally digested.
Reporter: Is it serious that the material market is imitating new materials and shoddy?
Li Jihong: This phenomenon is particularly serious. For example, the cost of the development of new materials in the early stage is very high. After the production capacity reaches a certain amount in the marketing stage, this cost may be reduced. What is worrying is that many of the materials that we have developed outside of us are quite mature. When the new materials in the market begin to have quantity, they will find ways to take products for imitation, and we have no such imitation. Ways to put an end.
Of course, the customer base for these imitation materials is mostly small and medium-sized enterprises, especially small enterprises that counterfeit big brands. These small and medium-sized enterprises themselves do not have the ability to develop products. He can only buy products from big-name companies and copy them. They want to embody a profit margin and choose poor materials. Therefore, these imitation materials have market space.
But I think that these companies that counterfeit others say that they are like warm boiled frogs. Although they are very moisturized now, they must be the first to be eliminated in the future. Why? Because he has not done a position and has no brand for a long time.
Reporter: Since the price of new materials is 20%-30% higher than traditional materials, will companies be less willing to choose these high-cost new materials?
Li Jihong: No, because the consumers are very mature now, and many of them have high requirements for the use of this fabric, such as green environmental protection. This has forced many factories to adapt to the needs of consumers when purchasing materials, and to choose green materials, although new materials will certainly be more expensive than those using traditional materials, but end consumers can accept.
Material traders and factories in the rivers and lakes resentment and hate reporters: According to some industry insiders, manufacturers have defaulted on material suppliers materials has become a hidden rule of the industry. Does this exist?
Li Jihong: This situation does exist, and in the past year, as the industry crisis has intensified, the situation of arrears has been increasing more and more. Before 2009, the furniture factory was very good, and many companies adopted a policy of rapid expansion. The return of funds from furniture companies is very slow, and a large amount of funds have been expanded. By 2010, it was discovered that funds could not be returned, and there was a break in the capital chain.
At present, our company also has one or two million such dangerous goods, and there are more than 600,000 that have not been recovered.
Reporter: Is there a phenomenon that some material traders are forced to close down due to factory arrears?
Li Jihong: Yes, this situation is more obvious in local enterprises. After these enterprises closed down, the boss left the crowd overnight, and many material suppliers could not recover the purchase price.
Even the actual bosses of some factories have escaped, and the factory's legal person is only a part-time job. According to the procedure, the material supplier can only chase the money to this legal person, but this legal person is insolvent, so it cannot be recovered through this legal approach.
Reporter: How did you deal with this problem?
Li Jihong: Poor management to reduce cooperation; new partners to buy cash, and good partners for long-term cooperation require clear settlement at the end of the second month. If there is no clear settlement at the end of the second month, we will list him as Bad cooperation partners.
A glimpse of the leopard: the cruelty of the "beast" and the "death" of the manufacturer
Reporter: So what is the situation of some small and medium-sized furniture factories that you know about in the current market shuffling?
Li Jihong: Before the middle of last year, the number of small and medium-sized furniture factories here was increasing. However, since the second half of 2010, these small businesses have gradually decreased. In fact, Lecong and Longjiang furniture companies were better off before 2009, and the real winter started in 2010. At this time, the material rises, the wages of employees rise, and the operating costs rise. In particular, the competition in the terminal is particularly large. The original model does not work, profits are falling, and many enterprises cannot sustain it.
According to our official statistics last year, more than 300 enterprises in Longjiang have closed down. Leconne has closed down 200-300 last year. This is official data. If it is private, it may be higher than this data. The reason for the high is that some factories are small enough to have no registered trademarks. These small factories may be seven or eight people, and they rent a workshop at a large factory. Therefore, no one knows about the closure of these small workshops.
These small factories without registered trademarks were particularly large in 2009, to what extent? For example, I am a board, I have a factory, and then a small factory wants to rent our workshops and equipment, we charge their affiliate fees, management fees and so on. It may be a company outside, but there are many small companies such as soft beds, hardware, and sofas. Now this part has closed down a lot because they don't have a brand, and they don't know the store and the buyer in the terminal sales.
Reporter: So how do you survive from the pre-existing small factory here? Will it cause some dealers to “take a risk�
Li Jihong: Yes. The only way to circulate these small factories that are still alive is to fake a big brand of products, then find the big brand dealers and sell them to them at a low price. Some dealers because of the cheap map, profit margins, so they also sell sheep meat, the sample is the brand's products, the actual delivery to the guests is a counterfeit product.
In the past, there were some dealers in the Lecong North District, because there were retail customers, many of them were foreign retailers, and there was no second business after buying them. But many people of this face have not seen this year, and in the process of shuffling, they were first washed away.
Whether it is the cooperation between the material supplier and the manufacturer or the upgrading of the entire furniture industry, the obvious reason is that it cannot stay on the surface and must be upgraded. In this respect, there is no advantage in Lecong furniture – the low-end wholesale market with an inherent impression. In the past few years, Lecong’s furniture market has lost a lot of market share.
It is still impossible to say whether Lecong furniture really reproduces its former glory, but what is certain is that this road of self-change will be particularly difficult.
After all, it is the hardest to revive your own life.
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