According to foreign media reports, according to foreign media reports, IDC, a market research company, estimates that by 2020, the market for IoT will reach US$7 trillion (approximately RMB42,731 billion), with hundreds of billions of devices connected. networking.
The consulting firm Accenture's survey shows that although the Internet of Things market has been fully developed, many companies still have difficulties in deploying the Internet of Things. Accenture executive Bruno Poisson said, “A survey of 1,400 corporate executives showed that they are optimistic about the IoT market, but they do not necessarily translate into effective actions to deploy IoT.â€
The following four factors affect the deployment of IoT technology:
Weak telecommunications infrastructure
In the eyes of corporate executives, one of the biggest obstacles to the deployment of IoT technologies is the lack of telecommunications infrastructure. The development of the Internet of Things is still in its infancy, which means that telecommunications and technology companies are still deciding who will dominate the connection. This situation is understandable.
"Financial Times" published a few months ago, saying that "a battle between the technology and telecommunications companies in the fight to provide Internet of things software and services," ARM, Google and Vodafone positioning them as the Internet of things infrastructure technology Leader.
The current problem is that there are not many IoT standards for connecting devices. As companies realize the great potential of connecting billions of objects, more telecom companies will focus on building infrastructure to meet market demand.
Hard to get investment
Although Accenture expects IoT's contribution to the global economy will reach US$14.2 trillion (about RMB87.1 trillion) by 2030, many executives say that their companies lack the funds needed to invest in new technologies.
This may be a chicken or egg problem. The report pointed out that 73% of the companies have not yet established specific plans for the Internet of Things. This may be the reason why they did not raise enough funds to invest in the Internet of Things. They do not have a reason to plan for Internet of Things and may not have the funds to invest in Internet of Things technology.
Weak customer demand
About 43% of executives cited weak customer demand as a reason for delays in the development of IoT programs. It is a flimsy excuse to attribute the weakness of demand to consumers, but in some cases this is at least partly true.
First, the Acquity Group stated in a report that about 87% of US consumers are not aware of the specific meaning of the term "Internet of Things." Of those who know about wearable devices and other connected devices, 53% do not want to buy wearable devices, and more than half of Americans do not even know that they can purchase smart refrigerators or smart smoke alarms.
Some of these trends are changing. By the end of next year, the proportion of U.S. consumers willing to purchase wearable devices will increase from the current 7% to 28%. This may be the reason why Apple does not care about most wearable devices.
Insufficient government support
42% of respondents said that lack of government support has affected their progress in deploying IoT technologies. Although some companies need more help in IoT innovation, this answer seems to be an excuse.
The U.S. Federal Trade Commission just said last month that the security and privacy of the Internet of Things need to be monitored. Last week, the U.S. Senate held the first meeting related to the Internet of Things. Although technology companies are seeking more support, they have not been pressured by the U.S. government to develop IoT technology.
Given that the number of IoT devices will grow to 50 billion in 2020, companies should now begin to address these barriers and capture business opportunities in the Internet of Things.
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