On January 15th, Red Star Macalline (view map) Home Experts Expo Center Investment Promotion Seminar was held in Xianghe, which marked Red Star Macalline's first professional store in the furniture industry to enter the preparatory stage. Relevant people said that Red Star will speed up the layout of the national stores and strive to use the two-year time to seek listing. According to reports, Hongxing Meikailong Home Experts Expo Center - Xianghe flagship store, commercial building area of ​​160,000 square meters, is the largest shopping mall in Red Star Macalline's current chain system. The business model of Xianghe Store is different from that of traditional stores. It is mainly used as a professional store. A large part of it is facing professional customers and has become the exhibition hall and distribution place of major furniture companies. According to Wang Wei, the general manager of Hongxing Meikailong Jinghu and Southwest District, Xianghe Store will provide furniture companies with a larger exhibition area and do the concept of wholesale, which will become the destination of engineering project procurement and home improvement company procurement. In addition, Red Star Macalline also reached a strategic intention with Xianghe Furniture City (view map), will hold the North Furniture Fair, and expand the influence of professional stores. At present, Red Star Macalline has laid out about 60 stores nationwide, with annual sales exceeding 30 billion yuan. With the optimistic forecast of the real estate market in 2010, Red Star Macalline will maintain a 25% annual store expansion rate. In 2010, in addition to the national layout acceleration, Red Star Macalline will strengthen the stable position of first-tier cities such as Beijing and Shanghai. At present, in addition to the existing four stores, Red Star Macalline also plans to open a fifth store near Beijing's East Fifth Ring and Sixth Ring. The core idea is to seize the business opportunities of Beijing's urban expansion. According to industry sources, behind the sprint of store expansion may be an important part of the preparation of Red Star Macalline. Relevant persons of Red Star Macalline officially announced at the Xianghe Store Investment Promotion Conference that after investing 200 million US dollars in the investment of Red Star Macalline in 2008, the company will strive to use the time of two years to seek listing. Comments: In the past two years, Red Star Macalline has maintained a rapid development trend. In addition to accelerating the layout of stores in the country, it is also a bit of a taste in Beijing. With the acceleration of the competition in the store, the smoke of the Beijing home store in 2010 seems to be within reach. However, for the people, the more intense the competition, the more favorable the price, and the more realistic the service, it is really a good thing.
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