From this point of view, for the furniture store during the Spring Festival, it is a golden sales season, many people like to do a few pieces of new furniture before the year to add a festive atmosphere. At present, under the impetus of demand and vigorous sales promotion in the store, individual brands of Desheng Home Economics District Store, Actual Home and other furniture stores have actually sold out.
Great achievements during the Spring Festival
Baijilong Home Plaza tasted the "sweetness" of the Chinese New Year. "During the Spring Festival, there is a turnover every day. We started business on the eighth day, that is, February 10. The five-day sales as of February 15 exceeded 1 million yuan." According to the person in charge, many people want to use the holiday Buying household goods, I found that many furniture malls in the streets and alleys are still closed for holidays, and the few shops that have opened the door have Baijilong home with very good shopping environment and product quality. If there are few monks and porridge, the business will definitely be better.
Some brands appear out of stock
Before the Spring Festival, the reporter learned in the interview of Desheng Home Economic Development District Store that many of the furniture in the stalls are only samples. If consumers want to buy, they can only place orders now and wait for the delivery after the Spring Festival. "The price of this set of furniture was 8650 yuan in October last year, and it is now 5,000 yuan! We have a total of five sets in stock, and now they are all sold out." A furniture brand salesman said that the five-piece bedroom is no longer available The goods are out, and the manufacturer is now on holiday and no longer accepts the order, so now we can only place a reservation order for the customer and wait for a month and a half to get the goods. In order to attract customers, they gave a "benefit fee" of 500 yuan for booking discounts.
In addition to pre-booking, some furniture brands have adopted the method of market allocation through manufacturers to relieve the urgent need. A person in charge of a home furnishing brand told reporters that in December last year, he had just received 1 million of the goods. He thought he could sell them to the Spring Festival. He did not expect that all the discounted goods in the mall would be sold out. No way, he had to ask the manufacturer for help, and with the help of the manufacturer, he transferred 600,000 yuan from other cities and other places.
Why is there a shortage of goods in the furniture market? For this problem, an industry source said that many furniture brand manufacturers in Kunming are generally on holiday during the Spring Festival. The inventory of terminal sellers is limited, so there will be individual out-of-stock phenomena in the Kunming market.
Sample furniture is favored
"Since it's out of stock, can you sell this sample? Can it be cheaper?" The reporter saw in an interview with a furniture store that a female consumer in her fifties was talking to a salesperson trying to buy the store In the end, the female consumer saved 1200 yuan than the new product and bought the sofa displayed in the store. After paying the money, the female consumer named Li smiled and told reporters: "I have long wanted to buy this set of sofas. I want to buy them when the mall is engaged in activities. As a result, the sofas were sold out within a few days of the event. . Anyway, there is no quality problem with the samples, and it is so cheap, I feel particularly cost-effective! "
The reporter learned from well-known furniture stores such as Huayang, Desheng, and Actual Home that because of the shortage of individual brand items, eager consumers have sold out samples of these brands. A person in charge of a furniture store said that the new furniture often has a "strange smell", and the sample furniture is placed for a long time, and the "strange smell" and other harmful substances may be released completely. In addition, sample furniture is often cheaper than new furniture, and the delivery time is short. Many factors make sample furniture very popular, especially consumers who are eager to use furniture are most willing to buy sample furniture.
During the interview, the reporter found that because most of the sample furniture was sold at low prices, some merchants marked "special offer, no refund, no exchange, and no" three guarantees "policy" on the sales voucher. For this point, industry insiders said that consumers should not be greedy when buying sample furniture. They must carefully ask whether they can enjoy free refunds, three guarantees and other services.
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