Demystify six kinds of tricks for home improvement goods
Trick 1: Special offer package Special offer package is a kind of promotion form which home building materials industry is very good at, it is not a single commodity, but a combination of goods. For example, during the Golden Week period, products such as sinks and sanitary wares will be launched into specific packages, and cabinets, floors, and closets will also be presented as accessories, and will be sold as packages with the main products. The furniture of the combined package is mostly the main model of the big brand, and the price is relatively affordable.
Tip: Most home improvement packages are basic styles and lack style personality. Therefore, unless you do not have too much fashion in pursuit of the new home, pursue the "can use it on the line" concept, otherwise, do not regret the future because of small profits.
Trick 2 : Limited time to buy some building materials supermarkets to launch 3 hours of 5 fold limited buy, high gold content.
Tip: Some of the well-known products with strong prices in limited-time buying are not included in the activities or the discount is relatively small, and it is uncertain whether these discounted products are discounted on the basis of the original price.
Trick 3: Shopping Draw The traditional lottery Needless to say, most consumers do not hope to be lucky in the free fall. But there is also a discount draw, which has a certain value. With discounted bills, the goods are discounted according to the discounts they receive, and they are 100% winning. However, what they currently see on the market is 9.5 fold.
Tip: Considering the prize draw as an added value, focusing on quality, price, service, environmental protection and other core values ​​is the key.
Trick 4: online shopping often in the focus, Sina, SouFun and other decoration forum posts consumers must be no stranger to the order of home building materials through the Internet, which can be roughly divided into two types of network collection and online supermarkets. Collectively-purchased prices have certain advantages, but due to the need to reach a consensus on time and varieties, the convenience is slightly inferior; while online supermarkets have not yet been popularized, but because of their advantageous price and convenience, online supermarkets have gradually become a new trend.
Tip: There is no doubt that the cost advantage of non-stores will be a good choice after the convenience and scale have been developed.
Trick 5: Shopping rebate coupon is an important promotion method second only to discount, especially favored by home supermarkets. However, due to the abuse of rebates by some businesses, this promotion method has been questioned by many parties. For example, during the golden week, a well-known building materials supermarket launched a "come back 2000 yuan back to 1000 yuan" coupons, the surface looks very attractive, can be used for 1,000 yuan ticket vouchers only limited to the use of cabinets, and over 4000 yuan to use 1000 The voucher is equivalent to a discount of RMB 1,000 per consumption of RMB 7,000, and it is not enough to buy cabinets for RMB 4,000. Overbooking cannot be used for rebates. Therefore, accounting is only equivalent to a price of around 80%.
Tip: The best use of rebates is for multiple types of shopping needs, which require one-stop shopping. In addition, it is also necessary to carefully calculate the total amount of money to be spent, the total price of the purchased commodity = the average discount, and then compare it with the prices of other stores and online, and do not be fooled by the surface amount of the coupon.
Trick 6: Direct discounts Direct discounts are the most popular promotions for consumers, with the simplest and most straightforward advantages. However, behind the convenience and benefits, there will inevitably be restrictions. Well-known brand products, the fewer opportunities for direct discount, but more inclined to uniform retail prices. Therefore, excessively discounted brands tend to be less well-known brands.
Tip: If you want to understand the target brand's unified discount, you need to run several building materials cities and building materials supermarkets to understand the discount market. At the same time, lock up key holidays and compare them with usual discounts. In addition, many parties may use the competition between merchants to obtain more discount opportunities.
Tip: Most home improvement packages are basic styles and lack style personality. Therefore, unless you do not have too much fashion in pursuit of the new home, pursue the "can use it on the line" concept, otherwise, do not regret the future because of small profits.
Trick 2 : Limited time to buy some building materials supermarkets to launch 3 hours of 5 fold limited buy, high gold content.
Tip: Some of the well-known products with strong prices in limited-time buying are not included in the activities or the discount is relatively small, and it is uncertain whether these discounted products are discounted on the basis of the original price.
Trick 3: Shopping Draw The traditional lottery Needless to say, most consumers do not hope to be lucky in the free fall. But there is also a discount draw, which has a certain value. With discounted bills, the goods are discounted according to the discounts they receive, and they are 100% winning. However, what they currently see on the market is 9.5 fold.
Tip: Considering the prize draw as an added value, focusing on quality, price, service, environmental protection and other core values ​​is the key.
Trick 4: online shopping often in the focus, Sina, SouFun and other decoration forum posts consumers must be no stranger to the order of home building materials through the Internet, which can be roughly divided into two types of network collection and online supermarkets. Collectively-purchased prices have certain advantages, but due to the need to reach a consensus on time and varieties, the convenience is slightly inferior; while online supermarkets have not yet been popularized, but because of their advantageous price and convenience, online supermarkets have gradually become a new trend.
Tip: There is no doubt that the cost advantage of non-stores will be a good choice after the convenience and scale have been developed.
Trick 5: Shopping rebate coupon is an important promotion method second only to discount, especially favored by home supermarkets. However, due to the abuse of rebates by some businesses, this promotion method has been questioned by many parties. For example, during the golden week, a well-known building materials supermarket launched a "come back 2000 yuan back to 1000 yuan" coupons, the surface looks very attractive, can be used for 1,000 yuan ticket vouchers only limited to the use of cabinets, and over 4000 yuan to use 1000 The voucher is equivalent to a discount of RMB 1,000 per consumption of RMB 7,000, and it is not enough to buy cabinets for RMB 4,000. Overbooking cannot be used for rebates. Therefore, accounting is only equivalent to a price of around 80%.
Tip: The best use of rebates is for multiple types of shopping needs, which require one-stop shopping. In addition, it is also necessary to carefully calculate the total amount of money to be spent, the total price of the purchased commodity = the average discount, and then compare it with the prices of other stores and online, and do not be fooled by the surface amount of the coupon.
Trick 6: Direct discounts Direct discounts are the most popular promotions for consumers, with the simplest and most straightforward advantages. However, behind the convenience and benefits, there will inevitably be restrictions. Well-known brand products, the fewer opportunities for direct discount, but more inclined to uniform retail prices. Therefore, excessively discounted brands tend to be less well-known brands.
Tip: If you want to understand the target brand's unified discount, you need to run several building materials cities and building materials supermarkets to understand the discount market. At the same time, lock up key holidays and compare them with usual discounts. In addition, many parties may use the competition between merchants to obtain more discount opportunities.
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