China's GDP grew by 7.1%, driven by consumption by 3.8 percentage points, and the contribution of final consumption to economic growth reached 53.4%. In the same period, after deducting the price factor, the total retail sales of consumer goods actually increased by 16.6%, an acceleration of 3.7 percentage points year-on-year. This 16.6% is the second highest point of domestic consumption in the past 30 years. The continuous increase in consumption shows that there have been some positive sounds in China's consumer goods market, but does it mean that the domestic consumer goods market including hardware tools has gradually come out of the bottom? Experts have suggested that there are some good aspects of the market recovery, but it still takes time to get out of the trough.
 For a long time, in the domestic demand, the growth rate of consumption is far less than that of investment, but compared with the previous 'only see investment, no consumption', 3.8 percentage points is hard to come by. Since the second half of 2008, the domestic hardware market has been struggling to survive under the influence of the international financial crisis, the slowdown in economic growth, the decline in corporate profits, and insufficient consumer confidence. When the market picks up, it has always been the biggest concern of business owners. Although consumption has maintained steady growth, due to the employment pressure faced by China, people's income growth has also been affected by the financial crisis. In addition, although China has increased the construction of social security, it is still difficult to solve the residents' worries. These problems have an impact on the growth of consumption. It can be expected that with the gradual implementation of the 4 trillion investment, China's investment will continue to grow this year. However, it is difficult for SMEs to obtain support. Under the financial crisis, the financing bottleneck of SMEs has become more apparent, which has constrained the development of SMEs, which will not be conducive to China's economic recovery. During the economic crisis, due to the low production capacity of low-income residents, the production rate was low and the operating rate of enterprises was low. The difficulty of enterprises has intensified the increase in unemployment rate, the wages of workers have fallen, and consumption is even more hopeless. The two are mutually causal, and they can't be unlocked. Especially after the shrinking of external demand, GDP growth depends on domestic demand. There are two internal needs, one is investment demand and the other is consumer demand. Increase investment demand can maintain GDP growth. The domestic consumption is more in the trend of supporting the national industrial policy. It is not so much the growth of consumption, but rather the investment. Although it is said that consumption against the trend does not mean that the hardware industry market is picking up, at this time, hardware companies should seize the favorable policy opportunities of expanding consumption and stimulating domestic demand, and strive to expand the market, expand supply, boost confidence, and stimulate consumption. increase.
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