Buy Coatings Careful Merchant Sales Top Five Trick
In the general home decoration, the expenditure of paint only accounts for about 5% of the total cost of the entire home decoration, but it accounts for 80% of the entire decoration area, 100% determines the home improvement effect and home environment, and directly affects the family's health. However, most of the paint market is still occupied by some products with low prices and high prices. These products are in the name of environmental protection. Consumers who do not have considerable paint knowledge can easily be deceived and fall into the factory accidentally ( Business) home deception.
Trick One: Garbage Paint Wears Dresses
Manufacturers use consumer psychology to wear garbage paint. At present, some paints bearing foreign brands on the market are actually expired garbage paints imported abroad at a very low price. They are refilled at home, affixed with foreign brands, replaced with foreign packaging, and sold on the market. The profit of the paint is about 4 to 5 times.
Consequences: This kind of product does not have the basic properties that the paint should have. After one or two months of use, the phenomenon of powder dropping, decoloration, etc. will occur. It is not environmentally friendly, and some of them have turned into bad taste, causing great potential for human health. .
Countermeasures: 1. Understand the background and history of the manufacturers. 2. Buy mature brands.
Trick II: Only sales are not service
Most consumers only pay attention to the effects when they buy paint, and ignore the after-sales service. When the business is selling, it is only about the introduction of the product, but does not mention the after-sales service.
Consequences: When the wall fades, powder falls out, etc., there is nowhere to resolve the problem. Manufacturers generally require consumers to deal with distributors directly. Even if they promised to come to the door for maintenance, the time will be delayed and the final result will be lost.
Countermeasures:
1. As far as the economic conditions permit, try to choose brand-name products;
2, at the time of purchase to the sales staff on the "site guidance" requirements, no after-sales service manufacturers generally "no need", "will not be a problem" to shirk;
3. Call the factory directly to ask about the time for on-site maintenance. A good manufacturer promises a 24-hour on-site service.
Trick 3: Local products sell a foreign price
The use of consumer products is not easy to identify, some domestic products using domestic raw materials, the quality of instability, but put a foreign brand to sell high prices, if consumers buy fake goods, spend a lot of money, do not say, the effect can only be Look at your luck is good or bad.
Consequences: The economy suffers losses and spends more money, but it does not necessarily use real good products.
Countermeasures: If the economic conditions do not allow, it is better to choose pure domestic brands.
Trick and Fight: Chaos Concept
Today's consumers attach great importance to environmental protection issues, but lack relevant knowledge. Businesses often seize the concept of a consumer unfamiliar with the speculation to make hype and create selling points. For example, zero-VOC coatings, which were popular recently, are analyzed by relevant parties. Under the current market conditions, zero-VOC coatings are simply not practical. Under the current technical conditions, if the production of a genuine zero VOC does not affect the basic functional coatings, the price will be unacceptable to consumers.
Consequences: Use a product with a name that is not true.
Countermeasures: 1. Consult a relevant expert before buying; 2. Don't overly believe the popular concept.
Twice Five: Deliberately Exaggerating Features
Consumers are not sensible, do not have knowledge of paint products, and do not consider information comprehensively. The most typical is the so-called five-in-one product that is now prevalent in the paint industry. The basic functions that a typical paint should have are deliberately exaggerated. These five functions include: mildew prevention, easy scrubbing, covering minor cracks, lasting beauty, and scent. According to industry analysts, the anti-mold and covering functions of the paint are all basic functions, but now they are used by merchants as selling points.
Consequences: 20% more money for the two functions that should be available.
Countermeasures: Look closely at wallets, do not blindly believe that the business's hype, understand their own needs, choose the appropriate product.
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