The prospects of the domestic market are broadly spread from the virtual economy to the real economy with the influence of the financial crisis. China's foreign trade exports have also been greatly affected. Many hardware companies have begun to implement the return in the face of sharp shrinking orders and serious difficulties in production and operation. Strategy.
"We are already preparing to return to the domestic market. Although there are still many problems in the development of the domestic market, such as product variety, quality, sales channels and consumer habits, once developed, the potential of the domestic market is quite broad. The person in charge of a tool manufacturing company in Yiwu, Zhejiang, told reporters.
Compared with making overseas orders, opening up the domestic market may be difficult in the early stage. Chen Ying, chairman of Tianjin North Hardware & Electrical City Co., Ltd. said that the biggest use of hardware lies in factories, and currently about 80% of the world's production plants are located in China. . This means that for a long time in the future, the domestic demand for hardware will only increase.
According to statistics, in recent years, China's hardware industry has grown at an annual growth rate of 20%, with an annual output value of 400 billion yuan, and has become the world's largest producer. However, the mid-to-high-end market with the highest profit margin has long been dominated by foreign-funded manufacturers. This is a huge gap in the price difference between domestic and foreign branded products. It is understood that an ordinary 10-inch adjustable wrench, the market price of the products produced in China is about eight yuan; and the same quality, the same type of wrench produced in Switzerland in the Shanghai market price of up to 100 yuan. Another example is the 8-inch wire cutters. At present, the market is generally around six yuan, and a wire cutter of the same quality and type produced in Germany can sell for 390 yuan in Shanghai.
"In the future, our goal is to deeply intervene in the domestic high-end market. We are already doing research." In the above-mentioned tool manufacturer, many domestic enterprises are products because of long-term export or OEM for foreign investment. The quality is very good. “The key is to change the practice of re-production and light brand in the past, strengthen the brand management capability and corporate image strategy awareness, so that we will be able to obtain the market position we deserve and successfully survive the winter of this industry.â€
Industry Opportunities Brought by 4 trillion Investment While the external environment is cold, the state plans to launch a 4 trillion bailout investment and ten measures to expand domestic demand and stimulate the economy, which has injected a shot in the arm for the hardware industry. Among the ten measures, infrastructure construction has become one of the key points for further expanding domestic demand. In particular, such as accelerating the construction of affordable housing projects, increasing support for low-rent housing construction, speeding up shantytown renovation projects, and increasing rural road construction. The strength and so on have a direct relationship with the hardware, which has played a role in the industry's winter and recovery." Gao Tiesheng, chairman of the China Marketing Association, said.
Although some people pointed out that the railways, roads, airports, etc., which have the highest correlation with the hardware industry in the infrastructure construction, due to the high construction standards, most domestic hardware companies are currently unable to meet their requirements. "But our eyes should be as long as possible. Many companies are thinking about how to take the cake, but also take the opportunity to work hard. So, once domestic demand and the economy are pulled, we have the ability to follow up immediately." According to Xu Kai, general manager of Baita Industrial Products Trading (Shanghai) Co., Ltd., although China's hardware industry is facing many problems, it also faces a rare development opportunity. China's hardware industry is in a period of major strategic development. The acceleration of the process of urbanization, industrialization, and modernization, the people's living standards in the post-WTO era are shifting from subsistence to well-off, providing an unprecedented opportunity for the hardware industry.
Wang Ming, secretary-general of the National Hardware and Electrical Purchasing Alliance Secretariat, also believes that although the development of many export-oriented enterprises has been affected in the global financial turmoil, as long as it is not a full-export enterprise, as long as the growth mode is changed in time to achieve industrial upgrading, Absolutely can survive. "On the one hand, the state is trying to stimulate domestic demand, and on the other hand, it is trying to relax the credit policy for small and medium-sized enterprises. Under this circumstance, domestic hardware companies must think about how to adapt to local conditions and adjust their marketing direction for the domestic consumer market. Realize the transformation from abroad to China."
The future competitive landscape will expand. With the acceleration of China's integration into the global economic environment and the rapid rise of economic strength, China has become the most dynamic economic region in the world. More and more foreign hardware and electrical giants have also rushed to the Chinese market. Danaher to Gu Jiejie; from Mai Tai Bao to Festo, China is a natural fact that attracts the global attention as a hardware power.
"Whoever loses China, whoever loses the world!" Xu Kai said to reporters that as a famous Italian technology brand, Baita has been conducting research in the Chinese market for many years. At present, its Shanghai branch has been established and is expected to be officially next year. Opening.
Some people say that under the combined effect of domestic and foreign factors, the next few years will be a high-speed shock period of the domestic hardware industry, opportunities and challenges coexist, and the polarization trend will expand. “The natural selection and survival of the fittest. It is expected that the number of companies surviving in the market will be greatly reduced in the next few years, but after the market is re-integrated, the overall competitiveness will be improved and the operation will be more rational.†Guangzhou Eagle Printing Tools Lin Zhongwei, chairman of the manufacturing company, said. It is understood that at present, there are more than 50,000 hardware manufacturers and more than 200,000 traders in China.
Fortunately, some companies have adjusted the direction of the terminal market from the financial crisis in a timely manner, while paying attention to service while paying attention to product quality. “Although we were also affected by the financial tsunami, but the company has stable upstream and downstream raw material suppliers, production progress and sales have not been affected. This year's sales have increased by 30% compared with the same period last year.†Top solid metal products Lin Xinda, president of the company, said that under this impact, relevant companies should join forces to fight against each other in the market, information and product communication. "Through the harsh winter, the bright spring is ahead!"
[Brightness Upgrade]Compared with the T6, our Led Flashlight brightness has increased by 20% and the illumination distance has increased by 50%. Being made by the world famous CREE Advanced Wick Chip L2, our flashlights can easily light up an entire room or focus in on objects up to 1800 feet away in the dark.
[Power Upgrade]The rechargeable flashlight uses the latest 18650 battery (battery included), USB charging, can be used for more than 6 hours after being fully charged. Our battery has been certified so that you do not have to worry about safety issues.
[2-in-1 Upgrade]To use it with ease, we combine far-light and short-light in one mode, compared with the zoomable, the 2-in-1 is brighter and further, effortless one-handed operation to get bright and long shot light whenever you need it, ideal for use around the house, dog walking, camping.
[5 Modes and Waterproof]The flashlight has 5 useful settings: high / medium / low / Strobe/ SOS. In addition, thanks to the anti-slip ring at the tail, the flashlight is IP65 waterproof and can withstand most extreme weather such as storms and heavy rain.
[Super Durable & Secure]Because of aluminum alloy, it is so powerful that it can be used to prevent disasters and other undesirable conditions. Multiple certifications (FCC, CE, RoHS) and customer service support provided, an ideal gift for your friends and family.
Best Rechargeable Flashlight,Rechargeable Torch Light,Rechargeable Head Torch,Rechargeable Tactical Flashlight
Ningbo Wason Lighting Technology Co.,Ltd , https://www.wasonlights.com