Building materials industry prices surge hit the wallpaper industry rose up?

From the middle of 2010 to the end of the year, various building materials manufacturers used the “price increase” wind to carry out various promotional storms. A lot of things happened in 2010. The “price increase” is the most noticed keyword. In 2010, home building materials began to enter the market. The “price increase” trend has now come to an end in 2010. Various merchants entering 2011 have also made last-minute grateful feedback before the Lunar New Year.

In fact, the trend of home building materials brand “price increase” has already begun in 2010, basically every year the price of this raw material is rising, but all brands are within the scope of their own control can be adjusted. From 2009 to 2010, the most obvious price increase was the kitchen cabinet industry. The unit price of many second-tier kitchen cabinet brands also rose to 2,500-3,000 yuan, and the price of each kitchen cabinet rose to more than 10,000 yuan.

The result of the "Concern about Home Owners' Renovation Series Survey" conducted before the Spring Festival in 2010 shows that if you ask questions about whether you will change the decoration budget if there is a sudden increase in price of renovation building materials, choose a consumer who will not change budget but will buy a slightly cheaper product. The number was slightly higher, accounting for 37.44%, and respondents who chose to increase the budget accounted for 31.72%. It can be seen that consumers have only passively accepted the problem of price increase, in addition to choosing products with slightly lower prices.

In order to achieve better results in 2011, many building materials brands are expanding and expanding, adding their own stores in Wuhan, such as Kohler's Wuhan flagship store, Xu East Europe Yada Hollywood wardrobe European boutiques, all in January 2011. The middle of the dress is opened.

Whether it is the opening of a new store or the end of year-end thanksgiving feedback, these two are closely integrated. Therefore, some building materials brands have expanded their new stores and expanded both the number of stores in Wuhan and the final sprint for this year's performance. In addition, there are a lot of building materials brands at the end of the Year of the Tiger to use the promotions, signings, draws and other activities to give thanks to the old customers. For example, the New Year's Thanksgiving Thanksgiving rewards the New Year's feast, Rongsheng integrated ceiling on the New Year's Day draw, and TATA wooden doors year-end feedback to the national signing activities, these are all rushed to the consumer before the arrival of the “price increase” trend in 2011. Discounts, but also give new and old customers a lot of New Year's gifts.

In the face of the rising price of building materials, the state has been trying to stabilize the real estate market and crack down on high housing prices. This has caused some building materials companies to disrupt the pace of development. However, compared with the decline in the performance of some other building materials, the liquid wallpaper coating and building materials market has maintained rapid growth. As for the trend, the wallpaper industry has never heard of any price increase. Nippon Paint Business said: “The price increase is caused by many reasons, among which various costs such as raw materials and labor are increasing, and companies are now reforming their technological level. Improve production efficiency and other methods to reduce production costs and ensure the relative stability of prices."