Anxin Duol floor asked: Introduce a "recall" mechanism to resolve the crisis of trust

Although there has not been any testimony to the fact that Anxin Floor does have problems, this incident has also given a warning to the majority of housing enterprises. As real estate development companies cooperate with more and more companies to complete the "house" product, if they find a comparison When the big problems are solved, they can take the initiative to inform the owners and repair them for free, which is more conducive to the shaping of their brands and the trust of customers. It should be said that if the involved Anxin engineered wood flooring is tested and indeed exceeds formaldehyde, it may already have an impact on the health of many owners. As many people in the industry have discussed, is it possible that only Shunan may have problems? Are other floors necessarily safe? Perhaps many problems in the industry have not been exposed.

Real estate developers should indeed consider actively responding to owners’ “recalls” when they have problems or discover hidden dangers, and compensate relevant losses. In fact, developers have already done something like "recalls." For example, a large-scale housing enterprise once had bursts of glass shower doors due to its real estate showers, and the whole area of ​​the shower glass door is affixed to the explosion-proof membrane free of charge.

According to reports, the recall system was established for defective products that have already flowed into the market. The recall system for defective products first appeared in the United States. In addition to the automotive and food industries, the IT industry and the home industry have implemented recalls. The world-famous home furnishing brand IKEA has recalled children's highchairs and children tents in recent years. , large wardrobe glass doors and other products. It can be seen that in order to maintain the brand image and protect the rights and interests of customers, “recall” has become a common practice for brands in various industries to cope with the crisis. Today, the house is often the one that people spend the most in consumer behavior. In the face of such expensive goods, consumers also look forward to being producers of the “house” when there are situations that may endanger the health of customers. Developers can "recall" and proactively identify problems and solve problems.

At present, China has not yet established a “recall” system in the real estate sector. From the actual situation, the implementation of the recall system will help improve the product quality awareness of manufacturers and distributors, help companies focus on technological transformation and environmental protection issues, and help regulate market competition order. . Therefore, leading real estate companies should also learn from well-known multinational brands. After discovering hidden dangers in their homes, they should take the initiative to recall them, instead of waiting for problems and waiting until the owners take legal measures to protect their rights.